Beauty and Personal Care in Italy

May 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Italy?
  • Which are the leading brands in Italy?
  • How are products distributed in Italy?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Beauty and Personal Care in Italy

Beauty and personal care in 2023: The big picture
Italian consumers prioritise gratification in beauty and price in personal care
Competitive landscape
Retailing developments
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Baby and Child-Specific Products in Italy

KEY DATA FINDINGS

Strong price increases impact volume sales but the end of pandemic restrictions provides a boost to demand
Focus on protection and a longer summer boosts sales of baby and child-specific sun care
Sustainable and natural products continue to see growing demand while skin hydration becomes a growing claim
Falling birth rates present a significant threat to the future of baby and child-specific products
E-commerce and drugstores set to gain share, as other channels limit their offerings in the category
Family-friendly products should present opportunities for manufacturers of baby and child-specific products as consumers look for value
Table 11 Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2020-2023
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028

Bath and Shower in Italy

KEY DATA FINDINGS

Category-wide price hikes bolster value growth in 2023 but place downward pressure on volume sales
Surge in demand for skin-friendly solutions favours bar soap over liquid variants
Companies adjust pack sizes to attract budget conscious shoppers
Bath and shower sales to normalise following the pandemic and cost of living crisis
Positive outlook for private label as Italians show a growing interest in value over branding
Drugstores expected to gain share thanks to demand from value conscious consumers
Table 22 Sales of Bath and Shower by Category: Value 2018-2023
Table 23 Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Table 25 NBO Company Shares of Bath and Shower: % Value 2019-2023
Table 26 LBN Brand Shares of Bath and Shower: % Value 2020-2023
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
Table 28 Forecast Sales of Bath and Shower by Category: Value 2023-2028
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028

Colour Cosmetics in Italy

KEY DATA FINDINGS

Colour cosmetics sees strong growth as consumers return to busier lives away from the home
Lip products and facial make-up show steady growth during the first mask-free year
Cosnova continues to strengthen its share in Italy thanks to its offer of affordable quality
Volume sales to return to pre-pandemic levels in the short term while fashion brands should bring renewed energy to the premium segment
Multipurpose products set to gain further share as consumers look for value and convenience
The “new normal” should boost demand for sustainable and long-lasting make-up
Table 31 Sales of Colour Cosmetics by Category: Value 2018-2023
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
Table 35 LBN Brand Shares of Eye Make-up: % Value 2020-2023
Table 36 LBN Brand Shares of Facial Make-up: % Value 2020-2023
Table 37 LBN Brand Shares of Lip Products: % Value 2020-2023
Table 38 LBN Brand Shares of Nail Products: % Value 2020-2023
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028

Deodorants in Italy

KEY DATA FINDINGS

Strong price hikes and favourable weather boost demand for deodorants
High demand for convenient deodorant formats with sprays coming out on top
Leading brands focus on product performance to attract consumers
Deodorants set to benefit from more active lifestyles and rising average temperatures
Sustainable and natural deodorants likely to gain traction
Innovation set to be focused on added benefits and skin-friendly solutions
Table 42 Sales of Deodorants by Category: Value 2018-2023
Table 43 Sales of Deodorants by Category: % Value Growth 2018-2023
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Table 45 NBO Company Shares of Deodorants: % Value 2019-2023
Table 46 LBN Brand Shares of Deodorants: % Value 2020-2023
Table 47 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
Table 48 Forecast Sales of Deodorants by Category: Value 2023-2028
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028

Depilatories in Italy

KEY DATA FINDINGS

Demand for depilatories increases in 2023 as consumers lead more active lifestyles
Consumers go in search of value as the cost of living rises, while Sodalco launches a new product range to attract demand
Depilsoap brand revamped by new ownership
Various factors, including Italians’ low disposable income, set to favour depilatories
Health and beauty specialists forecasted to record solid growth
Sustainability will remain a key focus of innovation and new product development in depilatories
Table 51 Sales of Depilatories by Category: Value 2018-2023
Table 52 Sales of Depilatories by Category: % Value Growth 2018-2023
Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023
Table 54 NBO Company Shares of Depilatories: % Value 2019-2023
Table 55 LBN Brand Shares of Depilatories: % Value 2020-2023
Table 56 Forecast Sales of Depilatories by Category: Value 2023-2028
Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028

Fragrances in Italy

KEY DATA FINDINGS

Fragrances thriving as consumers look for small indulgences
Consumers favour premium fragrances
Brand launches focus on more intense fragrances to meet consumer demand
Fragrances will likely continue to be associated with emotional wellbeing
Luxury fashion brands set to strengthen their position in fragrances
Clean, natural and sustainable products set to drive innovation in fragrances
Table 58 Sales of Fragrances by Category: Value 2018-2023
Table 59 Sales of Fragrances by Category: % Value Growth 2018-2023
Table 60 NBO Company Shares of Fragrances: % Value 2019-2023
Table 61 LBN Brand Shares of Fragrances: % Value 2020-2023
Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
Table 64 Forecast Sales of Fragrances by Category: Value 2023-2028
Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028

Hair Care in Italy

KEY DATA FINDINGS

Price hikes boost value growth in 2023 but negatively impact volume sales
New product launches target growing skinification trend
L'Oréal remains the biggest company in hair care but Pantene remains the leading brand thanks to strong investment in new product development
Hair care set to see moderate volume growth in the forecast period
Styling agents and colourants likely to struggle for growth
Sustainability concerns set to drive new product development and innovation over the forecast period
Table 66 Sales of Hair Care by Category: Value 2018-2023
Table 67 Sales of Hair Care by Category: % Value Growth 2018-2023
Table 68 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Table 69 NBO Company Shares of Hair Care: % Value 2019-2023
Table 70 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
Table 71 LBN Brand Shares of Hair Care: % Value 2020-2023
Table 72 LBN Brand Shares of Colourants: % Value 2020-2023
Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
Table 74 LBN Brand Shares of Styling Agents: % Value 2020-2023
Table 75 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
Table 76 Forecast Sales of Hair Care by Category: Value 2023-2028
Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028

Men's Grooming in Italy

KEY DATA FINDINGS

Men’s grooming continues to see volume growth in 2023 despite price hikes
Favourable weather and more active lifestyles support toiletries’ sales
The growing number of bearded Italians casts a cloud over men’s shaving
Men’s grooming set to benefit from the performance of men’s fragrances and men’s toiletries
Health and beauty-focused men set to drive demand for premium men’s grooming products
Men’s shaving expected to continue struggling, while beard care products could see growing interest
Table 79 Sales of Men’s Grooming by Category: Value 2018-2023
Table 80 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
Table 83 NBO Company Shares of Men’s Grooming: % Value 2019-2023
Table 84 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
Table 86 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
Table 87 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028

Oral Care in Italy

KEY DATA FINDINGS

Oral care shows strong value growth on the back of high price increases
Sales of electric toothbrushes continue to be impacted by challenging economic conditions
Health-focused consumers prioritise quality in toothpaste and price in other categories
Improving oral care routines set to drive volume growth in the coming years
Electric toothbrushes to recover and drive growth over the forecast period with a focus on innovation and new technology
Innovation expected to focus on preventative health and holistic beauty
Table 88 Sales of Oral Care by Category: Value 2018-2023
Table 89 Sales of Oral Care by Category: % Value Growth 2018-2023
Table 90 Sales of Toothbrushes by Category: Value 2018-2023
Table 91 Sales of Toothbrushes by Category: % Value Growth 2018-2023
Table 92 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
Table 93 NBO Company Shares of Oral Care: % Value 2019-2023
Table 94 LBN Brand Shares of Oral Care: % Value 2020-2023
Table 95 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023
Table 96 LBN Brand Shares of Toothpaste: % Value 2020-2023
Table 97 Forecast Sales of Oral Care by Category: Value 2023-2028
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
Table 99 Forecast Sales of Toothbrushes by Category: Value 2023-2028
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028

Skin Care in Italy

KEY DATA FINDINGS

Skin care sees growth due to price increases while volume sales see a strong recovery
The official end of the pandemic has a mixed impact on sales in 2023
Body care continues to struggle as consumers shy-away from the category
Positive outlook for skin care but challenges remain
Efficacy and sustainable claims set to drive skin care innovation
Beauty specialists set to grow at the expense of pharmacies
Table 101 Sales of Skin Care by Category: Value 2018-2023
Table 102 Sales of Skin Care by Category: % Value Growth 2018-2023
Table 103 NBO Company Shares of Skin Care: % Value 2019-2023
Table 104 LBN Brand Shares of Skin Care: % Value 2020-2023
Table 105 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023
Table 106 LBN Brand Shares of Anti-agers: % Value 2020-2023
Table 107 LBN Brand Shares of Firming Body Care: % Value 2020-2023
Table 108 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
Table 110 Forecast Sales of Skin Care by Category: Value 2023-2028
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028

Sun Care in Italy

KEY DATA FINDINGS

Sun care sales see healthy growth in 2023 despite a slow start to the season
Sun protection drives sales as consumers increasingly view these products as essential
Private label sun care continues to outperform branded offerings due to cost-of-living crisis
Sun care will continue to benefit from tourism and climate change
Year-round sun protection expected to sustain category sales and drive innovation
Sun care set to become increasingly environmentally friendly
Table 112 Sales of Sun Care by Category: Value 2018-2023
Table 113 Sales of Sun Care by Category: % Value Growth 2018-2023
Table 114 NBO Company Shares of Sun Care: % Value 2019-2023
Table 115 LBN Brand Shares of Sun Care: % Value 2020-2023
Table 116 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
Table 117 Forecast Sales of Sun Care by Category: Value 2023-2028
Table 118 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028

Premium Beauty and Personal Care in Italy

KEY DATA FINDINGS

Premium beauty and personal care shows a solid performance as consumers allow themselves small indulgences
Luxury fashion brands enter the premium beauty market
La Roche-Posay becomes the leading premium beauty and personal care brand
Premium offerings set to grow in coming years favoured by economic recovery
Men showing a growing willingness to invest in their appearance
Beauty specialists poised for growth as they look to offer greater value and new experiences
Table 119 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 120 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 121 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
Table 122 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
Table 123 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
Table 124 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028

Mass Beauty and Personal Care in Italy

KEY DATA FINDINGS

Price inflation puts pressure on volume sales as players look to protect their profit margins
Drugstores and beauty specialists benefit from a wide offer and expert advice
Companies play with pack sizes in a bid to attract value-focused consumers
Mass beauty and personal care sales set to decline as prices stabilise
Optimistic outlook for private label
Sustainability and performance set to be main focus of innovation
Table 125 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 126 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 127 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
Table 128 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
Table 129 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
Table 130 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming Body Care
        • Mass Firming Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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