Beauty and Personal Care in North Macedonia
Beauty and personal care in 2023: The big picture
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
Summary 1 Research Sources
Baby and Child-Specific Products in North Macedonia
Marginal increase in constant value sales, as inflation still bites
Pampers holds on to top spot
Consumers increasingly concerned about the environment
Downward demographic trends hamper growth potential over forecast period
Sun care best performer over forecast period
Products for sensitive skin an increasing focus
Table 11 Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
Bath and Shower in North Macedonia
Fall in volume sales in 2023
Multinationals continue to dominate
Several launches within bath additives
New product launches keep consumers engaged
Consumers look for clean labels with less additives
Premium registers higher constant value growth than mass
Table 21 Sales of Bath and Shower by Category: Value 2018-2023
Table 22 Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Table 24 NBO Company Shares of Bath and Shower: % Value 2019-2023
Table 25 LBN Brand Shares of Bath and Shower: % Value 2020-2023
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
Table 27 Forecast Sales of Bath and Shower by Category: Value 2023-2028
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
Colour Cosmetics in North Macedonia
Some volume growth, in spite of rising prices
BB/CC creams register highest volume growth
Continuous product launches keep consumers engaged
Discounts drive volume sales
Clean movement gathers momentum
Digital channels play increasing role
Table 30 Sales of Colour Cosmetics by Category: Value 2018-2023
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 32 Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
Table 35 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
Table 36 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
Table 37 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
Table 38 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2023-2028
Deodorants in North Macedonia
Fall in constant value sales cuts into profit margins
Multinationals have strong foothold
Natural ingredients and fewer chemicals in demand
Negative outlook over forecast period
Potential for growth of premium deodorants, with a more natural positioning
Manufacturers focus on various different benefits to stimulate growth
Table 39 Sales of Deodorants by Category: Value 2018-2023
Table 40 Sales of Deodorants by Category: % Value Growth 2018-2023
Table 41 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Table 42 NBO Company Shares of Deodorants: % Value 2019-2023
Table 43 LBN Brand Shares of Deodorants: % Value 2020-2023
Table 44 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
Table 45 Forecast Sales of Deodorants by Category: Value 2023-2028
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
Table 47 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
Depilatories in North Macedonia
Fall in constant value sales, as inflation still bites
Competitive landscape remains fairly consolidated
More differentiation needed with men’s shaving
Price main driver of value salles
Focus on natural ingredients in hair removers/bleaches
Women's pre-shave to see fastest growth
Table 48 Sales of Depilatories by Category: Value 2018-2023
Table 49 Sales of Depilatories by Category: % Value Growth 2018-2023
Table 50 NBO Company Shares of Depilatories: % Value 2019-2023
Table 51 LBN Brand Shares of Depilatories: % Value 2020-2023
Table 52 Forecast Sales of Depilatories by Category: Value 2023-2028
Table 53 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
Fragrances in North Macedonia
Women’s fragrances more price sensitive
Leading players benefit from the shift to premium brands, while direct sellers offer value-for-money prices
Continued launches keep consumers engaged
Premium fragrance sets/kits perform strongly
Online space increasingly important
Aggressive price promotion over forecast period
Table 54 Sales of Fragrances by Category: Value 2018-2023
Table 55 Sales of Fragrances by Category: % Value Growth 2018-2023
Table 56 NBO Company Shares of Fragrances: % Value 2019-2023
Table 57 LBN Brand Shares of Fragrances: % Value 2020-2023
Table 58 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
Table 59 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
Table 60 Forecast Sales of Fragrances by Category: Value 2023-2028
Table 61 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
Hair Care in North Macedonia
Constant value sales on par with previous year
Salon professional hair care registers highest value growth
Continued product launches keep consumers engaged
Trene of triple washing hair bolsters growth
Product launches expected in the natural and organic space
Styling agents register highest value growth
Table 62 Sales of Hair Care by Category: Value 2018-2023
Table 63 Sales of Hair Care by Category: % Value Growth 2018-2023
Table 64 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Table 65 NBO Company Shares of Hair Care: % Value 2019-2023
Table 66 LBN Brand Shares of Hair Care: % Value 2020-2023
Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
Table 68 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
Table 69 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
Table 70 Forecast Sales of Hair Care by Category: Value 2023-2028
Table 71 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
Table 72 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
Men's Grooming in North Macedonia
Fall in constant value sales, as inflation still bites
Premium men’s skin care star performer
More niche brands increasing visibility
Population decline dampens volume sales
Skin care strong performer over forecast period
Men’s grooming more segmented and specialised
Table 73 Sales of Men’s Grooming by Category: Value 2018-2023
Table 74 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
Table 75 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
Table 76 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
Table 77 NBO Company Shares of Men’s Grooming: % Value 2019-2023
Table 78 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
Table 79 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
Table 80 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
Table 81 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
Oral Care in North Macedonia
Fall in volume sales in 2023
Battery toothbrushes and denture care stronger performers
Multinational players continue to dominate due to lack of local production
Moderate growth over forecast period
Barriers to entry remain strong
Online space widens offerings
Table 82 Sales of Oral Care by Category: Value 2018-2023
Table 83 Sales of Oral Care by Category: % Value Growth 2018-2023
Table 84 Sales of Toothbrushes by Category: Value 2018-2023
Table 85 Sales of Toothbrushes by Category: % Value Growth 2018-2023
Table 86 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
Table 87 NBO Company Shares of Oral Care: % Value 2019-2023
Table 88 LBN Brand Shares of Oral Care: % Value 2020-2023
Table 89 Forecast Sales of Oral Care by Category: Value 2023-2028
Table 90 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
Table 91 Forecast Sales of Toothbrushes by Category: Value 2023-2028
Table 92 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
Skin Care in North Macedonia
Some volume growth, despite rising prices
Beiersdorf maintains its lead, offering innovative, advanced formulas
Continuous product launches keep consumers engaged
Growing demand for Asian skin care brands
Premium anti-agers continue to be in demand
Shift towards multifunctional products over forecast period
Table 93 Sales of Skin Care by Category: Value 2018-2023
Table 94 Sales of Skin Care by Category: % Value Growth 2018-2023
Table 95 NBO Company Shares of Skin Care: % Value 2019-2023
Table 96 LBN Brand Shares of Skin Care: % Value 2020-2023
Table 97 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
Table 98 Forecast Sales of Skin Care by Category: Value 2023-2028
Table 99 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
Sun Care in North Macedonia
Fall in volume sales in 2023
Local player retains lead
Blurring of lines between skin care and sun care
Positive outlook over forecast period
Brands innovate mainly by offering different formats
Increasing demand for premium sun care
Table 100 Sales of Sun Care by Category: Value 2018-2023
Table 101 Sales of Sun Care by Category: % Value Growth 2018-2023
Table 102 Sales of Sun Care by Premium vs Mass: % Value 2018-2023
Table 103 NBO Company Shares of Sun Care: % Value 2019-2023
Table 104 LBN Brand Shares of Sun Care: % Value 2020-2023
Table 105 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
Table 106 Forecast Sales of Sun Care by Category: Value 2023-2028
Table 107 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028
Premium Beauty and Personal Care in North Macedonia
Rising costs hit profit margins
CM Dela widens gap with Coty
Body care strong performer in 2023
Premium deodorants and premium hair care strong performers over forecast period
Growing competition from higher quality mass brands
Product launches focus on natural and environmentally-friendly.
Table 108 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 109 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 110 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
Table 111 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
Table 112 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
Table 113 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
Mass Beauty and Personal Care in North Macedonia
Consumers price sensitive
Mass skin care performs strongly
Digital channels increasingly drive sales
Price discounting and promotions drivers of value sales
A more natural approach over forecast period
Adult sun care and anti-agers strong performers over forecast period
Table 114 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 115 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 116 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
Table 117 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
Table 118 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
Table 119 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028