For 44 years, World Travel Market London has been the most influential 3 days it is possible to have in the travel industry.
WTM London brings together the international leisure travel community; providing inspiration, education, sourcing, and benchmarking to travel professionals while providing exhibitors a place to do business and showcase their services to the international press.
Session title: The Intersection of Entertainment, Events and Leisure Travel
Session description: In this fast-paced discussion, speakers will examine major events such as festivals, sporting events, and concerts, and their future role in motivating travel decisions. Are events worth investing in, or something to forget?
This session will examine major events such as festivals, sporting events, film festivals and concerts, discussing their role in motivating travel decisions, debating whether this is a long-term trend to get behind, or not. Panellists will delve into the "Swift effect," a phenomenon where high-profile entertainment events drive substantial tourism, uncovering key trends from the past year, as well as exploring innovative strategies for the industry to creatively harness the power of these events to enhance travel experiences through partnerships, marketing and more...
Date and time of the EMI session: 5 November 2024, 12.00pm-12.30pm GMT
Name and title of the speaker involved: Caroline Bremner, Senior Head of Travel Research (Moderator)
Register HERE.