Via: Pricing and promotion
Transform millions of product data points into a winning pricing strategy with Via, our proprietary SKU-level product database of more than 50 million SKUs. Refine your pricing and promotion strategies, inform product development and keep your competitive edge.
Book a demoUnlock a smarter pricing strategy with Via
Powered by AI and data science, Via analyses millions of product data points from over 1,500 online retailers across 40 countries, delivering daily updates on pricing, assortment and key attributes. Optimise your pricing and promotions, guide your product development and stay ahead of the competition with actionable insights.
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Price
Set and refine pricing strategies by benchmarking against competitors and monitoring price fluctuations.
Promotion
Create offers that will move product fast. Compare promotional metrics by retailer, company and brand to identify winning promotional strategies.
Position
Identify the best approach for online product assortment and positioning to find the winning suppliers and retailers to partner with.
Our coverage
Via provides daily updates on pricing and discounts to help you distil meaning from the vast amount of data available online.
Explore how we help our diverse client base turn millions of data points into actionable insights on a daily basis.
Expert insights and analysis
Passport is our award-winning knowledge hub for forward thinkers. Our research answers your biggest questions. Use Passport to decide - does it make good business sense to do this here and now?
Track daily price movements from 1,500+ online retailers in 40 countries to create offers that will move product fast.
Determine the right features and claims that unlock growth and measure which product attributes and benefits will help you succeed.
Tap into data and insights from more than 40m SKUs to ensure the right products are in the right place at the right time.
Measure consumer engagement and satisfaction using rating and review counts from more than 40 countries.
Find and validate white spaces to advance new concepts in your pipeline.
Eliminate the guesswork from tracking online sales and see who is winning online
Learn moreDiscover new brand and sub-brand launches across the digital shelf and track product lifecycle from roll-out to phase-out.
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