E-Commerce

Do you need better online sales data to get an accurate picture of whether your sales are keeping up with your competitors?

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Eliminate guesswork from tracking online sales

To help you win online, we provide you with data on online sales by industry, category, sub-category, brand and retailer. We map SKU-level purchase data from e-commerce websites, e-receipts and clickstream panels for 300+ online retailers to our globally standardised taxonomy.

 

No other company empowers you with such comprehensive e-commerce data, helping you to take the guesswork out of tracking online sales performance.

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Strike the right partnerships

Measure which channels are growing fastest or expected to grow and manage your distribution channels accordingly. Gain insights to help you negotiate with distributors and retailers.

Uncover winning opportunities

Spot the fastest growing categories and retailers, identify high-growth e-commerce platforms and monitor trends that are most likely to impact your profitability.

Benchmark your performance

Measure your brand's online sales against your competitors, gain insights into your competitors’ growth factors and identify new and emerging brands, not just the top players.

How easily can you track who is winning online and growth opportunities?

Our e-commerce dashboard enables you to track sales from over 12 million online shoppers effortlessly. Gain insights into brand sales by category and retailer through reported retailer sales data, e-receipts and clickstream information.

EI ILLUSTRATIONS 2024 V7 Outlined E Commerce

Our coverage

 

Passport E-Commerce maps SKU-level purchase data from clickstream panels, e-receipts and online retailers to our globally standardised category taxonomy using our expertise in machine learning and data science.

Our sample includes 300+ retailers and captures online shopping behaviours of over 12 million panelists. By combining ‘big’ e-commerce datasets with our traditional retail research, we estimate online sales at a category, company and brand level for easy tracking and comparison.  

Get timely updates on how your brands are performing online.

Gain valuable insights into what shoppers are buying online and the digital touchpoints critical to your e-commerce strategy.

Examine brand performance from 300+ key retailers, across 15 countries and 500+ FMCG categories.

Track e-commerce sales aligned to a global taxonomy, meaning no more fragmented and unstructured data.

Measure e-commerce sales from over 12 million online shoppers. Understand brand sales by category and retailer, based on reported retailer sales, e-receipts and clickstream data.  

Related insights

Uncover the trends that are reshaping the retail landscape and find out what the future holds for global retail through 2028. 

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Megatrends: Shopper Reinvented in the Asia Pacific Retail Sector

Euromonitor International’s Shopper Reinvented megatrend cuts across almost all service industries, from consumer foodservice to travel, with its impact most evident in the retail sector. As a result, as the vast Asia Pacific region emerges as the global retail sector’s new centre of gravity, the forces powering the Shopper Reinvented megatrend are revolutionising the retail space within the region.

Shoptalk Fall 2024 Shines a Spotlight on Retail Evolution

From 16th to 18th October, US-based retail events organiser Shoptalk held its first ever Shoptalk Fall conference at McCormick Place in Chicago. With many of the most prominent names in retail in attendance, participants were treated to an in-depth exploration of the most important trends currently impacting the retail sector. Euromonitor International was there, and we are delighted to report on some of the highlights.

How Tech Integration Continues to Reshape the Consumer Journey

Nearly every consumer journey now involves a digital component, whether during the search phase or the final transaction. As technology continues to advance, including the implementation of generative AI in retail, consumers' expectations for their online experience have also evolved. The way consumers behave online and what they expect from retailers are transforming as a result. In response, retailers are adapting to these changes by enhancing the online experience using generative AI solutions, AR/VR activities, social media engagement, and other innovative approaches.

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