Retail and E-Commerce

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We help you understand how and where consumers shop, through both traditional and emerging retail channels. We track sales of physical goods across 30 different retail channels and online sales by retailer and category across 12 fast-moving consumer goods industries. Surveys of consumers and industry professions offer additional insights as to what consumers want from their retail experience.

Use our data analytics and insights to guide your decisions on investment, expansion and product positioning. Determine which retail channels to be active in and how to stand out.

Insights

With China, Japan and South Korea accounting for 40% of the value of the global e-commerce market, it is imperative that regional and global players learn to navigate these markets to drive growth in the region. There is no universal approach, but learnings from East Asia’s advanced and competitive e-commerce markets provide strong inputs to formulate winning strategies, in East Asia or beyond.

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Megatrends: Shopper Reinvented in the Asia Pacific Retail Sector

Euromonitor International’s Shopper Reinvented megatrend cuts across almost all service industries, from consumer foodservice to travel, with its impact most evident in the retail sector. As a result, as the vast Asia Pacific region emerges as the global retail sector’s new centre of gravity, the forces powering the Shopper Reinvented megatrend are revolutionising the retail space within the region.

Shoptalk Fall 2024 Shines a Spotlight on Retail Evolution

From 16th to 18th October, US-based retail events organiser Shoptalk held its first ever Shoptalk Fall conference at McCormick Place in Chicago. With many of the most prominent names in retail in attendance, participants were treated to an in-depth exploration of the most important trends currently impacting the retail sector. Euromonitor International was there, and we are delighted to report on some of the highlights.

How Tech Integration Continues to Reshape the Consumer Journey

Nearly every consumer journey now involves a digital component, whether during the search phase or the final transaction. As technology continues to advance, including the implementation of generative AI in retail, consumers' expectations for their online experience have also evolved. The way consumers behave online and what they expect from retailers are transforming as a result. In response, retailers are adapting to these changes by enhancing the online experience using generative AI solutions, AR/VR activities, social media engagement, and other innovative approaches.

Megatrends: Shopper Reinvented in the Asia Pacific Retail Sector

Euromonitor International’s Shopper Reinvented megatrend cuts across almost all service industries, from consumer foodservice to travel, with its impact most evident in the retail sector. As a result, as the vast Asia Pacific region emerges as the global retail sector’s new centre of gravity, the forces powering the Shopper Reinvented megatrend are revolutionising the retail space within the region.

Shoptalk Fall 2024 Shines a Spotlight on Retail Evolution

From 16th to 18th October, US-based retail events organiser Shoptalk held its first ever Shoptalk Fall conference at McCormick Place in Chicago. With many of the most prominent names in retail in attendance, participants were treated to an in-depth exploration of the most important trends currently impacting the retail sector. Euromonitor International was there, and we are delighted to report on some of the highlights.

How Tech Integration Continues to Reshape the Consumer Journey

Nearly every consumer journey now involves a digital component, whether during the search phase or the final transaction. As technology continues to advance, including the implementation of generative AI in retail, consumers' expectations for their online experience have also evolved. The way consumers behave online and what they expect from retailers are transforming as a result. In response, retailers are adapting to these changes by enhancing the online experience using generative AI solutions, AR/VR activities, social media engagement, and other innovative approaches.

NRF'25 Retail's Big Show

It’s not just a conference — it’s a game changer. Retail’s Big Show has consistently been on the pulse of the changing retail landscape, offering invaluable insights and serving as a central hub for industry professionals. But this year, NRF is not just helping you keep up with change; but become a game changer.

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Stay informed about current and future trends shaping retail.

  • Optimise your growth through new market and category opportunities
  • Evaluate the competitive landscape and benchmark your performance
  • Identify growth drivers and act quickly on emerging trends
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Expert insights and analysis

Passport is our award-winning knowledge hub for forward thinkers. Our research answers your biggest questions. Use Passport to decide - does it make good business sense to do this here and now?

We research 8 distinct categories, with detailed sub-category breakdowns: bill payments e-commerce, foodservice e-commerce, mobility e-commerce, other e-commerce, retail e-commerce, streaming services e-commerce, ticketed entertainment e-commerce and travel e-commerce. We research 30 countries and produce modelled data where we don’t have local in-country analysts.

  • Historic data and forecasts
  • Annual and quarterly updates
  • E-commerce data by industry, device, platform and fulfilment model
  • Annual top five digital consumer trends briefing
  • Survey data to understand consumer behaviours, industry trends and factors influencing purchasing habits

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Global and regional briefings
  • Industry analysis and opinions
  • Company profiles
  • Megatrends and hot topics

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

We research 2 distinct categories, with detailed sub-category breakdowns: retail e-commerce and retail offline. We research 66 countries and produce modelled data where we don’t have local in-country analysts.

  • Number of retail outlets
  • Retail selling space
  • Retail e-commerce by retailer type and product category

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Global and regional briefings
  • Industry analysis and opinions
  • Company profiles
  • Megatrends and hot topics

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

Examine brand performance from 300 key retailers, across 15 countries and 500+ FMCG categories.

  • Company and brand data
  • Quarterly online sales data

Use our thought-provoking insights to understand the key drivers influencing industry growth.

  • Global and regional briefings
  • Industry analysis and opinions
  • Company profiles
  • Megatrends and hot topics

Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.

  • Strategy: Strategy planning; Consumer insights; M&A
  • Marketing: Category teams; Brand teams; Channel development
  • Commercial: Country managers; Business development; Sales teams; Revenue management
  • Research and development: Product development; Innovation
  • Corporate: Investor relations; Annual reports; IPOs

Latest reports from industry experts

USD 1,475

Understanding Global Consumer Types

To gain a competitive edge and accelerate growth, companies must focus on understanding their target consumers. This report provides insights into seven consumer types, helping businesses refine their strategies to align with prevailing consumer values, priorities, and preferences. By leveraging these insights, companies can drive optimal growth and innovation, positioning themselves ahead of competitors.

USD 1,475

Retail Reinvention: A Framework for Future Growth

New business models, channels and shopper expectations continue to change retail, redefining industry rules and relationships and disrupting the path to purchase. This content provides strategies for adapting to these shifts and offers a framework to map the future of retail. To guide the retail industry through this reinvention, Euromonitor partnered with the National Retail Federation (NRF) on an abbreviated version of this report, which was published externally.

USD 1,475

Unlocking E-Commerce in Asia and Beyond: Lessons from China, Japan and South Korea

This report analyses the e-commerce landscape in China, South Korea and Japan. It highlights the importance of these markets for domestic strategy and international expansion. The report showcases top retailers and focuses on consumer preferences, product expansion and seamless shopping experiences. It also examines the competitive landscape and how small brands can leverage e-commerce post-pandemic. As a leading e-commerce region, this report is vital reading for both regional and global player

USD 1,475

Voice of the Consumer: Digital Consumer Survey 2024 - Key Insights

This report summarises the findings from the Voice of the Consumer: Digital Survey, conducted in March and April 2024. This annual survey, which measures the attitudes towards digital commerce of 20,000 consumers around the globe, examines how new technologies are influencing consumer behaviour. Key areas of exploration include shopper engagement, the path to purchase, delivery and fulfilment, and privacy.

USD 1,475

Digital Disruptors: The Global Competitive Landscape of Social Media

Social media platforms have firmly established themselves as essential conduits for consumer engagement, social commerce and entertainment, and emerging technologies are allowing platforms to interact with users in novel ways. This briefing provides an overview of the social media landscape in 2024 and includes profiles of the following platforms: Douyin, Facebook, Facebook Messenger, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, Telegram, Threads, TikTok, WeChat, WhatsApp, X and YouTube.

USD 1,475

Digital Disruptors: The Global Competitive Landscape of Delivery Platforms

This briefing assesses the global on-demand delivery landscape, with a focus on the strategies that delivery players are using to navigate the complex macroeconomic, competitive and regulatory environments to achieve operational sustainability and growth in the wake of the pandemic. The report includes profiles of the following delivery platforms: Deliveroo, Delivery Hero, DoorDash, Getir, GoFood/GoMart, Grab, iFood, Instacart, Just Eat Takeaway.com, Meituan, Rappi, Uber Eats, Yogiyo and Zomato.

USD 1,195

Direct Selling in Mexico

In 2023, direct selling achieved positive current value growth for a third consecutive year in Mexico; far exceeding the pre-pandemic level of sales. Despite this strong sales performance, the number of direct selling agents contracted again in 2023, following the peak reached in 2020, when many Mexicans were seeking to earn extra money during the COVID-19 pandemic. Many sellers, who initiated their direct selling careers due to the lockdowns, as they looked for alternative sources of income, ar

USD 2,450

Retail in Saudi Arabia

Retail in Saudi Arabia continued to experience positive growth in current value terms in 2023 with the end of the pandemic and improved consumer confidence helping to encourage spending. Although the Saudi economy actually contracted in 2023 due to a drop in oil revenue when it came to the Kingdom’s non-oil economy there continued to be growth, with retail playing an important role in this. Retail is undergoing major changes which are being driven by shifting consumer behaviours and new governme

USD 1,100

Grocery Retailers in Azerbaijan

Modern grocery retailers continued to outperform traditional retailers in terms of growth in Azerbaijan in 2022, gaining value share in a trend that is set to persist. This expansion is supported by ongoing urbanisation and investment in the country’s second tier cities and small towns. As consumer lifestyles become increasingly hectic and the middle class continues to emerge, convenience will become an ever-higher priority for locals, benefiting modern grocery retailers.

USD 1,100

Retail E-Commerce in Mexico

Retail e-commerce in Mexico demonstrated outstanding double-digit current value growth over the review period, and 2023 was no exception, with growth across most categories. Indeed, the growth rate experienced by e-commerce in Mexico was amongst the highest globally during 2023. Major e-commerce marketplaces such as Amazon and MercadoLibre continued to gain relevance in the country, attracting consumers with their wide product offers. Indeed, many consumers use these third-party platforms to bro

USD 1,100

Retail E-Commerce in Germany

In 2023, Germany's e-commerce landscape showed signs of potential recovery, following 2022’s sales slump as the country emerged from the pandemic. A stronger return to stores, ongoing economic volatility, and low consumer confidence stemming from the rising cost of living all continued to work against e-commerce. Thus, value sales continued to fall, despite the performance of Amazon leading up to the Christmas period.

USD 1,100

Retail E-Commerce in Brazil

The Americanas scandal of accounting inconsistencies, which emerged at the start of 2023, undoubtedly caused a certain amount of noise in Brazilian retail; felt in both offline and online sales, both of which saw a slowing of growth in 2023. However, despite this, and the end of the pandemic – with greater mobility outside of the home – retail e-commerce maintained current value growth in Brazil in 2023, and even continued to outperform offline retail; albeit recording far slower current value g

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