Over the forecast period, retail e-commerce is anticipated to continue to see double-digit current value growth in Mexico; albeit at a much more modest pace than seen in most years of the review period as the channel matures. While younger, more tech-savvy urban Mexicans drove online sales initially, many more consumers are coming to appreciate the convenient and contactless shopping model that this channel offers.
Last-mile delivery has become crucial in the Mexican market. Players acknowledge the challenges of coverage area and delivery time in Mexico, given its complex geography and security concerns.
Marketplaces is the most important format in retail e-commerce in Mexico, and gained ground over the review period, accounting for more than a third of online sales in 2023. A similar trend is expected over the forecast period, with major e-commerce marketplaces such as MercadoLibre and Amazon gaining relevance in Mexico, attracting consumers with their wide product offers.
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See All of Our DefinitionsThis report originates from Passport, our Retail E-Commerce research and analysis database.
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