With e-commerce set to account for an even larger share of total retail sales over the forecast, retailers will need to work hard to capitalise on the increased demand and to prevent losing sales to the competition. Consumers are now savvier online shoppers than they were before the pandemic while younger generations, like Generation Z and Alpha, are more confident in browsing and buying online.
In general terms, the outlook for retail e-commerce is bright, with rising internet penetration and increasing knowledge and confidence about shopping online likely to encourage more people to make the shift. Food, fashion, appliances and electronics are expected to be among the main focus areas for e-commerce over the forecast period, with online sales of these products booming during the pandemic.
Millennials and members of Generation Z now make up a majority of the population in Ecuador. This is another factor that bodes well for the further expansion of e-commerce in the country, as these demographics are the most tech-savvy and therefore much more likely to shop for goods online than older age groups.
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Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See All of Our DefinitionsThis report originates from Passport, our Retail E-Commerce research and analysis database.
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