Retail e-commerce will continue on a positive trajectory over the forecast period, as retailers continue to balance their omnichannel offers. Added to which, e-commerce is also supported by social media platforms, influencers, and livestreaming – all of which are well-placed to support sales in the channel.
Musgrave Ltd (SuperValu brand, which is the leader of grocery retailers) continues to invest in technology and innovation to grow its online presence and strengthen its omnichannel offer. In February 2024, Musgrave announced a seven-year partnership with Infosys, a global player in advanced digital services and consulting, which will see the player’s IT operations being automated by leveraging AI and cloud technologies such as Topaz and Cobalt.
Google’s compliance with the EU’s Digital Market Act (DMA) will give rise to opportunities for more smaller retailers to embrace e-commerce. Ultimately, the key objective of the DMA is to make the internet safer for its users while also enhancing competition, through ensuring a more balanced landscape over the dominance of a handful of big tech companies.
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See All of Our DefinitionsThis report originates from Passport, our Retail E-Commerce research and analysis database.
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