Morocco's retail e-commerce sector is poised for significant growth over the forecast period, driven by concerted efforts from government agencies to establish a regulatory framework conducive to online commerce. Despite the challenges posed by the informal sector and consumer trust issues, government initiatives aimed at improving internet penetration and infrastructure development will play a crucial role in fostering the growth of e-commerce.
The retail e-commerce landscape in Morocco is witnessing intensified competition as more businesses enter the online marketplace, challenging established players like Jumia Technologies AG. With a growing number of local consumers embracing online shopping and smartphone ownership becoming ubiquitous, retail e-commerce sales are projected to soar.
While the expansion of foods e-commerce presents significant opportunities, traditional retailers, particularly small local grocers, pose a threat to its growth trajectory. The proximity of traditional retailers to households, coupled with long-standing relationships with shoppers, gives them a competitive edge.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See All of Our DefinitionsThis report originates from Passport, our Retail E-Commerce research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!