Retail e-commerce is expected to continue to see solid current value growth in the forecast period. Live-streaming is set to continue support e-commerce sales going forward, with more merchants expected to incorporate live-streaming into their routine marketing activities.
Budget retail e-commerce platforms are likely to show strong growth over the forecast period. More consumers are becoming “value hackers” amidst the increasing economic uncertainty.
Retail e-commerce players are likely to adopt more artificial intelligence technologies going forward. Rising labour costs in China will pressure players to optimise their operations in the space of customer service in particular.
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See All of Our DefinitionsThis report originates from Passport, our Retail E-Commerce research and analysis database.
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