E-commerce sales in Switzerland are set to continue growing moderately year-on-year over the forecast period. Logistics, reliability and online security will see continual improvements, boosting the appeal of this retail channel amongst a wider consumer base.
Many local consumers – especially older generations – still enjoy the interaction and experience of in-store shopping despite e-commerce offering greater levels of convenience. Nevertheless, ever-expanding online portfolios and ongoing digitalisation, particularly in as-yet underdeveloped areas such as healthcare, are set to contribute to the upwards trajectory of e-commerce over the forecast period.
Large online platforms and marketplaces (such as Amazon, Digitec Galaxus and Zalando) offer a huge selection of products, sometimes even across various categories, and will continue to perform well and expand in Switzerland in the coming years, as will sellers of digital content such as App store. Amazon has announced that it plans to invest CHF5.
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See All of Our DefinitionsThis report originates from Passport, our Retail E-Commerce research and analysis database.
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