Retail e-commerce is expected to return to seeing stronger growth in value terms (at constant 2023 prices) over the forecast period. Indeed, after a period of slower growth in 2022 and 2023 as high inflation and rising costs took their toll, the future looks more promising.
The growing ties between social media and e-commerce retailers is expected to be a key development in online shopping. As marketing on social networks becomes increasingly important for brands, it will likely become essential to provide a smooth and simple way to jump from the advertising right onto the purchasing platforms.
As sustainability becomes an increasingly important concern for consumers e-commerce retailers are expected to respond. Providing more sustainable delivery methods for instance will be a key development in the country.
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Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See All of Our DefinitionsThis report originates from Passport, our Retail E-Commerce research and analysis database.
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