Competition will continue to increase over the forecast period. For instance, Amazon could also potentially set up a local site, as it continues to develop its logistical capacity in Eastern Europe.
In addition, newer retailing concepts, such as Pikito, which provides online retailers with a brick-and-mortar space, could also invigorate the online space for smaller players. In addition, it could be used as a testing ground for e-commerce players looking to expand into Slovakia, as a way to gauge demand for their products.
Players will increasingly put aside space and also investment to develop distribution centres and pick-up points. Efficient delivery will be a key driver of online sales over the forecast period and retailers will need to ensure they have the correct infrastructure in place.
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See All of Our DefinitionsThis report originates from Passport, our Retail E-Commerce research and analysis database.
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