Retail E-Commerce in Cameroon

March 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Retail E-Commerce industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retail E-Commerce in Cameroon report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retail E-Commerce in Cameroon?
  • Which are the leading retailers in Retail E-Commerce in Cameroon?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retail E-Commerce in Cameroon - Category analysis

Retail in 2022: The big picture
Informal retail
Opening hours
What next for retail?
Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 3 Sales in Retail Offline by Channel: Value 2017-2022
Table 4 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 5 Retail Offline Outlets by Channel: Units 2017-2022
Table 6 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 7 Retail GBO Company Shares: % Value 2018-2022
Table 8 Retail GBN Brand Shares: % Value 2019-2022
Table 9 Retail Offline GBO Company Shares: % Value 2018-2022
Table 10 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 11 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 12 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 13 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 14 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 15 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 16 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 17 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 18 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 19 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

KEY DATA FINDINGS

The entry of Carrefour a crucial sign of development in grocery retailers
Arrival of BUT intensifies competiti8on in grocery retailers
The arrival of Nespresso a sign that consumers are becoming more discerning
Removal of fuel subsidies to result in higher prices and pressure on consumer spending
Population growth and rising income levels to spur growth and development
Higher levels of competition as major international players fight to establish a presence
Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 22 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 23 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 24 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 25 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 26 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 27 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 28 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 29 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 30 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 31 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 32 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 33 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 34 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027

KEY DATA FINDINGS

Opening of PlaYce shopping centre a watershed in development of non-grocery retailers
Urbanisation and economic development fuel expansion of affluent urban middle class
The expansion of Mahima Supermarket a sign of rising demand among the masses
Chained players set to expand their outlet network as demand continues to rise
Improving consumer sentiment to continue underpinning growth in non-grocery retailers
Non-grocery retailers to be increasingly influenced by development of e-commerce
Table 35 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 36 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 37 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 38 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 39 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 40 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 41 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 42 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 43 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 44 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 45 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027

KEY DATA FINDINGS

The popularity of multi-level marketing supports a partial recovery for direct selling
Beauty and personal care and consumer health remain dominant in direct selling
Social media remains vitally important for the marketing of direct selling
Beauty and personal care and consumer health set to remain dominant in direct selling
Few expectations that more major direct selling players will enter Cameroon
Direct selling set to continue struggling due to its low profile in Cameroon
Table 46 Direct Selling by Product: Value 2017-2022
Table 47 Direct Selling by Product: % Value Growth 2017-2022
Table 48 Direct Selling GBO Company Shares: % Value 2018-2022
Table 49 Direct Selling GBN Brand Shares: % Value 2019-2022
Table 50 Direct Selling Forecasts by Product: Value 2022-2027
Table 51 Direct Selling Forecasts by Product: % Value Growth 2022-2027

KEY DATA FINDINGS

Rising internet usage and smartphone penetration underpin e-commerce growth
Official digital economy programmes to boost the development of e-commerce
Expansion of core consumer base remains a major challenge
Further investment in development of internet infrastructure to boost e-commerce
The numbers of mobile internet subscription set to continue rising
The advent of 5G services set to support growth in m-commerce
Table 52 Retail E-Commerce by Product: Value 2017-2022
Table 53 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 54 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 55 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 56 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 57 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027

Retail in Cameroon - Industry Overview

Retail in 2022: The big picture
Informal retail
Opening hours
What next for retail?
Table 58 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 59 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 60 Sales in Retail Offline by Channel: Value 2017-2022
Table 61 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 62 Retail Offline Outlets by Channel: Units 2017-2022
Table 63 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 64 Retail GBO Company Shares: % Value 2018-2022
Table 65 Retail GBN Brand Shares: % Value 2019-2022
Table 66 Retail Offline GBO Company Shares: % Value 2018-2022
Table 67 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 68 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 69 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 70 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 71 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 72 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 73 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 74 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 75 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 76 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027

DISCLAIMER

Summary 2 Research Sources
The following categories and subcategories are included:

Retail E-Commerce

      • Apparel and Footwear E-Commerce
      • Personal Accessories E-Commerce
      • Eyewear E-Commerce
      • Beauty and Personal Care E-Commerce
      • Consumer Health E-Commerce
      • Tissue and Hygiene E-Commerce
      • Consumer Appliances E-Commerce
      • Consumer Electronics E-Commerce
      • Toys and Games E-Commerce
    • Drinks and Tobacco E-Commerce
    • Foods E-Commerce
      • Home Care E-Commerce
      • Home and Garden E-Commerce
      • Pet Care E-Commerce
    • Other Products E-Commerce
      • First-Party (1P) Marketplace E-Commerce
      • Third-Party (3P) Marketplace E-Commerce
    • Grocery E-Commerce
    • General Merchandiser E-Commerce
    • Apparel and Footwear Specialist E-Commerce
    • Appliances and Electronics Specialist E-Commerce
    • Home Products Specialist E-Commerce
    • Health and Beauty Specialist E-Commerce
    • Leisure and Personal Goods Specialist E-Commerce
    • Other E-Commerce Retailers

Retail E-Commerce

Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities

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This report originates from Passport, our Retail E-Commerce research and analysis database.

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