Retail E-Commerce in Brazil

March 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Retail E-Commerce industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retail E-Commerce in Brazil report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retail E-Commerce in Brazil?
  • Which are the leading retailers in Retail E-Commerce in Brazil?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Retail E-Commerce in Brazil - Category analysis

KEY DATA FINDINGS

Despite the Americanas scandal, e-commerce maintains value growth in 2023
Despite the high number of visits on websites and via apps, AliExpress and Shein serve niches, and have a low average ticket price
Challenges for players due to high costs and consumers’ aversion to paying for shipping
Retail e-commerce set to return to a stronger growth curve in the forecast period
Americanas remains in the minds of consumers, and is expected to generate good sales via e-commerce
Amazon will further intensify the competition with MercadoLibre, while some consumers will move away from marketplaces
Table 1 Retail E-Commerce by Channel: Value 2017-2022
Table 2 Retail E-Commerce by Channel: % Value Growth 2017-2022
Table 3 Retail E-Commerce by Product: Value 2017-2022
Table 4 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 5 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 6 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 7 Forecast Retail E-Commerce by Channel: Value 2022-2027
Table 8 Forecast Retail E-Commerce by Channel: % Value Growth 2022-2027
Table 9 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 10 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027

Retail in Brazil - Industry Overview

Retail in 2023: The big picture
Significant moves by major competitors in grocery retailers
While some retailers are struggling, others are booming
What next for retail?
Informal retail
Tax reform
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2023
Seasonality
Carnival
Consumer Day
Mother’s Day
Father’s Day
Semana do Brasil (Brazil week)
Client Day
Children’s day
Black Friday and Cyber Monday
Christmas
Summer
Back to school
Table 11 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
Table 12 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
Table 13 Sales in Retail Offline by Channel: Value 2018-2023
Table 14 Sales in Retail Offline by Channel: % Value Growth 2018-2023
Table 15 Retail Offline Outlets by Channel: Units 2018-2023
Table 16 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
Table 17 Sales in Retail E-Commerce by Product: Value 2018-2023
Table 18 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 21 Sales in Grocery Retailers by Channel: Value 2018-2023
Table 22 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 23 Grocery Retailers Outlets by Channel: Units 2018-2023
Table 24 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 25 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
Table 26 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 27 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
Table 28 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
Table 29 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
Table 30 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 31 Retail GBO Company Shares: % Value 2019-2023
Table 32 Retail GBN Brand Shares: % Value 2020-2023
Table 33 Retail Offline GBO Company Shares: % Value 2019-2023
Table 34 Retail Offline GBN Brand Shares: % Value 2020-2023
Table 35 Retail Offline LBN Brand Shares: Outlets 2020-2023
Table 36 Retail E-Commerce GBO Company Shares: % Value 2019-2023
Table 37 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
Table 38 Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 39 Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 40 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 41 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
Table 42 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
Table 43 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
Table 44 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
Table 45 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
Table 46 Forecast Sales in Retail Offline by Channel: Value 2023-2028
Table 47 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
Table 48 Forecast Retail Offline Outlets by Channel: Units 2023-2028
Table 49 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
Table 50 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
Table 51 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
Table 52 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 53 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 54 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
Table 55 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
Table 56 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
Table 57 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
Table 58 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
Table 59 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
Table 60 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
Table 61 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
Table 62 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
Table 63 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028

DISCLAIMER

Summary 2 Research Sources
The following categories and subcategories are included:

Retail E-Commerce

      • Apparel and Footwear E-Commerce
      • Personal Accessories E-Commerce
      • Eyewear E-Commerce
      • Beauty and Personal Care E-Commerce
      • Consumer Health E-Commerce
      • Tissue and Hygiene E-Commerce
      • Consumer Appliances E-Commerce
      • Consumer Electronics E-Commerce
      • Toys and Games E-Commerce
    • Drinks and Tobacco E-Commerce
    • Foods E-Commerce
      • Home Care E-Commerce
      • Home and Garden E-Commerce
      • Pet Care E-Commerce
    • Other Products E-Commerce
      • First-Party (1P) Marketplace E-Commerce
      • Third-Party (3P) Marketplace E-Commerce
    • Grocery E-Commerce
    • General Merchandiser E-Commerce
    • Apparel and Footwear Specialist E-Commerce
    • Appliances and Electronics Specialist E-Commerce
    • Home Products Specialist E-Commerce
    • Health and Beauty Specialist E-Commerce
    • Leisure and Personal Goods Specialist E-Commerce
    • Other E-Commerce Retailers

Retail E-Commerce

Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities

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This report originates from Passport, our Retail E-Commerce research and analysis database.

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