Continued rapid growth is anticipated for e-commerce in Azerbaijan in the forecast period, with more businesses set to invest in and expand their e-commerce capabilities as more consumers spend more time shopping online. Rising internet use and mobile subscriptions will also support growth in the channel.
Issues related to infrastructure could also potentially limit the growth of e-commerce in Azerbaijan. For example, logistics problems, over-long or unreliable delivery times, a limited number and variety of payment methods, as well as widespread counterfeit goods and a robust and persistent illegal trade in the country are all significant threats to the rise of e-commerce.
Food and drink e-commerce is expected to remain underdeveloped in the forecast period. Despite consumers eagerly seeking and acquiring digital experience, they are quite conservative when it comes to purchasing grocery products, for example.
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See All of Our DefinitionsThis report originates from Passport, our Retail E-Commerce research and analysis database.
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