A squeeze on disposable income and price-sensitive shopping patterns displayed by local consumers in 2022 and 2023 limited the growth of retail e-commerce. Driven by a greater return to normality and inflationary pressures projected to further ease, online sales are expected to gain momentum over the course of the forecast period.
Live shopping, the concept where shopping online merges with social media, has been gaining traction, especially among young millennials and Generation Z, with social media becoming a significant avenue for shopping in the UK. The success that TikTok Shop Marketplace has been enjoying in the local market since its launch is a clear indicator of the growing popularity of the s-commerce format.
Consumer electronics e-commerce is expected to outpace the growth of all other online categories in the coming years and be one of the main drivers behind the overall growth of retail e-commerce. It will be driven by user-friendly and affordable products catering for personal and professional needs alike.
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See All of Our DefinitionsThis report originates from Passport, our Retail E-Commerce research and analysis database.
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