Challenging global and market conditions are expected to continue to impact retail overall in New Zealand, at least in the early forecast period, as the country recovers from the high rates of inflation and consequent financial pressures on retailers and consumers alike. Retail e-commerce value sales are expected to grow healthily in real terms.
The effects of inflation are predicted to continue to be felt over the forecast period, with interest rates expected to remain at elevated levels in the forecast period. Thus, discretionary spending levels are likely to be subdued as household budgets remain under pressure.
An increasing number of local consumers are expected to shop online using their smartphones over the forecast period. Smartphones allow consumers to shop at their fingertips, making browsing, researching and completing transactions quick and easy.
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See All of Our DefinitionsThis report originates from Passport, our Retail E-Commerce research and analysis database.
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