Continuing to ride the wave of the pandemic-fuelled surge in online sales, e-commerce in Guatemala is expected to maintain its strong growth trajectory over the forecast period. The availability of affordable smartphones and internet access has been a key driver of this growth, making it easier for consumers to shop online and enabling retailers to expand their customer base.
In Guatemala's growing e-commerce market, several companies have emerged as key players, but there is no single dominant retailer. Among the most popular e-commerce platforms is Mercado Libre, which offers a wide range of products and services, including payment and shipping.
The Guatemalan government needs to play a larger role in e-commerce to ensure sales growth during the forecast period. More regulations and support for this channel is required.
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See All of Our DefinitionsThis report originates from Passport, our Retail E-Commerce research and analysis database.
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