Retail E-Commerce in Guatemala

March 2023
USD 1,100
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Overview:

Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Retail E-Commerce industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retail E-Commerce in Guatemala report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retail E-Commerce in Guatemala?
  • Which are the leading retailers in Retail E-Commerce in Guatemala?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retail E-Commerce in Guatemala - Category analysis

KEY DATA FINDINGS

Guatemalan consumers embrace e-commerce fully
E-commerce, an increasingly important channel for tobacco sales
Pure e-commerce players benefit from retailers’ lack of investment during the pandemic
E-commerce growth in Guatemala: opportunities and challenges
Mercado Libre and Amazon continue to battle for the top position
Governmental support and innovations in cash purchases are likely to drive demand for e-commerce during the forecast period.
Table 1 Retail E-Commerce by Product: Value 2017-2022
Table 2 Retail E-Commerce by Product: % Value Growth 2017-2022
Table 3 Forecast Retail E-Commerce by Product: Value 2022-2027
Table 4 Forecast Retail E-Commerce by Product: % Value Growth 2022-2027

Retail in Guatemala - Industry Overview

Retail in 2022: The big picture
Informal retail
What next for retail?
Table 5 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 6 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 7 Sales in Retail Offline by Channel: Value 2017-2022
Table 8 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 9 Retail Offline Outlets by Channel: Units 2017-2022
Table 10 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 11 Retail GBO Company Shares: % Value 2018-2022
Table 12 Retail GBN Brand Shares: % Value 2019-2022
Table 13 Retail Offline GBO Company Shares: % Value 2018-2022
Table 14 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 15 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 16 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 17 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 18 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 19 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 20 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 21 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 22 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 23 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Retail E-Commerce

      • Apparel and Footwear E-Commerce
      • Personal Accessories E-Commerce
      • Eyewear E-Commerce
      • Beauty and Personal Care E-Commerce
      • Consumer Health E-Commerce
      • Tissue and Hygiene E-Commerce
      • Consumer Appliances E-Commerce
      • Consumer Electronics E-Commerce
      • Toys and Games E-Commerce
    • Drinks and Tobacco E-Commerce
    • Foods E-Commerce
      • Home Care E-Commerce
      • Home and Garden E-Commerce
      • Pet Care E-Commerce
    • Other Products E-Commerce
      • First-Party (1P) Marketplace E-Commerce
      • Third-Party (3P) Marketplace E-Commerce
    • Grocery E-Commerce
    • General Merchandiser E-Commerce
    • Apparel and Footwear Specialist E-Commerce
    • Appliances and Electronics Specialist E-Commerce
    • Home Products Specialist E-Commerce
    • Health and Beauty Specialist E-Commerce
    • Leisure and Personal Goods Specialist E-Commerce
    • Other E-Commerce Retailers

Retail E-Commerce

Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities

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This report originates from Passport, our Retail E-Commerce research and analysis database.

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