Retail e-commerce in Nigeria presents promising prospects and opportunities for growth, driven by various factors and emerging trends that are poised to shape the industry's trajectory in the coming years. As an example, Glovo Nigeria's introduction of a digital supermarket represents a significant catalyst for the surge in retail e-commerce sales.
Jumia's strategic initiative to expand retail e-commerce operations to rural areas is poised to unlock significant growth opportunities for online shopping in Nigeria. With support from government-backed internet infrastructure initiatives, Jumia is paving the way for increased online sales penetration across previously underserved regions of the country.
Despite facing challenges such as retail sales decline and economic shifts, retail e-commerce in Nigeria is positioned for growth fuelled by technological advancements and evolving consumer preferences. The increasing penetration of smartphones and internet connectivity, coupled with ongoing technological innovations in the digital landscape, is expected to drive significant expansion and innovation within the e-commerce space.
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Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See All of Our DefinitionsThis report originates from Passport, our Retail E-Commerce research and analysis database.
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