Over the forecast period, it is likely that the larger, trustworthy players will continue to grow, while there will be an ebb and flow of smaller, independent players. As brand shares within retail e-commerce are only small, competition is high – both for big names such as Ardis, Amazon, and Jumia, and smaller players who are numerous.
Despite the significant progress of e-commerce, and the implementation of recent monitoring activities and regulations, consumer trust in online payments is still rather low in Algeria. However, this is expected to gradually improve over the forecast period, as consumers gain experience in internet and e-commerce usage and, at the same time, the necessary infrastructure is put in place.
Over the forecast period, there is expected to be an ongoing influx of new players present within e-commerce. This will be due to many store-based retailers launching e-commerce stores, as they seek to develop an omnichannel strategy to cater to both the older segment of consumers with traditional shopping habits, alongside the younger generations of consumers who are more tech-savvy and embrace digitisation.
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Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See All of Our DefinitionsThis report originates from Passport, our Retail E-Commerce research and analysis database.
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