Health-positioned ice cream is, somewhat surprisingly, one of the trendiest categories in all of packaged food in Sweden and will continue to enjoy a high level of new product development and flavour launches over the forecast period, which should add value and help to push up prices. The main health variants within ice cream are high-protein, low fat and low sugar, and vegan.
Vegan and plant-based snacks are likely to increase in popularity as more consumers become interested in both the environment and animal welfare. Additionally, there is also a growing belief that cutting out or reducing your intake of meat is good for your health, which is another factor that should help drive demand, with the number of vegans, vegetarians and flexitarians set to continue rising.
Chocolate is still generally considered an unhealthy snack, but new product developments seen during the review period may pave the way for the launch of a greater variety of healthier options over the forecast period. For example, niche brands such as Tony’s Chocolonely (fair trade and guaranteed to be produced by fairly organised workers), Änglamark (private label, organic), Green & Black’s (organic, fair trade), Green Star (vegan, gluten free) and Veggie Peggy (organic, fair trade, vegan) are becoming common alternatives in grocery retailers.
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Understand the latest market trends and future growth opportunities for the HW Snacks industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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