As consumers have more closely begun to examine their diets, they have become more selective about the ingredients and nutrients included in their foods. In health and wellness snacks, such consciousness has led to a further decline in the low sugar snacks category, unlike no added sugar snacks which registered a positive development in 2022.
Although a minority of Dutch consumers opt for vegan snacks because of food allergies, the majority who buy it do so for wider dietary reasons and environmental concerns. Vegan and plant-based products are likely to increase in popularity as more consumers become interested in eating healthier, all of which aligns well with increased care for the environment and animal welfare.
The influence of the Nutri-Score label is likely to deter consumers from purchasing badly rated snacks products. Unhealthy options will stand out with orange and red D and E ratings on their packaging, and consumers are expected to seek out products with green A and B ratings.
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Understand the latest market trends and future growth opportunities for the HW Snacks industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our HW Snacks research and analysis database.
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