World Tobacco Middle East 2024
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Nicotine and Cannabis
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With 25 years of expertise we are here to help you to navigate the ever-evolving tobacco industry. Monitor market trends and category performance across cigarettes, heated tobacco and e-vapour products and understand how product innovations and legislative interventions are influencing demand.
We are at the forefront of cannabis analysis too, as it transitions from an illicit market to a legal industry in some countries. Our expertise helps you make strategic decisions with confidence.
Insights
This year’s ICBC Barcelona took place in March, in the shadow of uncertainty. The legal cannabis industry has been struggling against several headwinds – lack of regulatory momentum, continued consumer ambiguity and capital constraints – which are collectively clouding the outlook for operators in one of the world’s youngest consumer sectors.
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Chart of the Month: Could Expanded Access to Cannabinoids Damage Your Sales?
While legalization remains a major hurdle, increasing cannabis usage can influence consumer habits and behaviour, on interconnected categories. For industries such as nicotine, pharmaceuticals, alcohol, and supplements, open questions remain as to the impact on sales and market penetration in the forecast period. In other words, is cannabis seen as a replacement?
Key Takeaways on the World Market for Cannabis
Cannabis is probably the most disruptive and dynamic fmcg industry of them all. Regulatory changes have become more frequent across various regions, with most of them leaning towards wider liberation and acceptance. More and more consumers are turning to cannabis for different reasons, and a greater diversity of products has been emerging.
Chart of the Month: Could Expanded Access to Cannabinoids Damage Your Sales?
While legalization remains a major hurdle, increasing cannabis usage can influence consumer habits and behaviour, on interconnected categories. For industries such as nicotine, pharmaceuticals, alcohol, and supplements, open questions remain as to the impact on sales and market penetration in the forecast period. In other words, is cannabis seen as a replacement?
Key Takeaways on the World Market for Cannabis
Cannabis is probably the most disruptive and dynamic fmcg industry of them all. Regulatory changes have become more frequent across various regions, with most of them leaning towards wider liberation and acceptance. More and more consumers are turning to cannabis for different reasons, and a greater diversity of products has been emerging.
Fizz with a Buzz: The Rise of Cannabis Drinks in the US
“Minnesotans live in the future” was the most popular quote in the cannabis industry in 2023 after the state legalised products containing less than 10mg of hemp-derived THC per package to be sold in retail stores across the state. According to industry players and retailers in the state, hemp-derived THC products saw incredible growth and overnight success, with liquor stores reporting that up to 10% of their sales were coming from these types of products in the first couple of months.
World Tobacco Middle East 2024
Join us at the largest tobacco event outside of Western Europe. An exclusive show-only offers and deals from 250+ leading suppliers.
日本のカンナビス市場最新トレンド
今日、日本ではカンナビスに対する知識不足から、多くの消費者がCBD製品の使用を敬遠しています。しかし、2023年12月に可決された改正大麻取締法により、CBD製品の安全基準が明確化される見通しです。これに伴い、食品、飲料、サプリメントなど、さまざまな業界大手企業が市場に参入することが予想されます。
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We research 3 distinct categories, with detailed sub-category breakdowns: cigarettes; cigars, cigarillos & smoking tobacco and smokeless tobacco, e-vapour products & heated tobacco. We research 99 countries and produce modelled data where we don’t have local in-country analysts.
- Cigarette, heated tobacco, e-vapour products and nicotine pouch market sizes and market shares
- Smoking, e-vapour and heated tobacco prevalence and population
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Use our thought-provoking insights to understand the key drivers influencing industry growth.
- Global and regional briefings
- Industry analysis and opinions
- Company profiles
- Megatrends and hot topics
Our data analytics and insights support a wide range of functions across your organisation. You have a single source of truth when making your strategic decisions.
- Strategy: Strategy planning; Consumer insights; M&A
- Marketing: Category teams; Brand teams; Channel development
- Commercial: Country managers; Business development; Sales teams; Revenue management
- Research and development: Product development; Innovation
- Corporate: Investor relations; Annual reports; IPOs
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Latest reports from industry experts
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World Market for Tobacco
It was a tale of two tobacco markets in 2022, as flat overall global cigarettes volume, balanced growth in only two regions - Asia Pacific and Latin America - against very significant declines, particularly in developed markets.
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World Market for Cannabis
Backed partly by existing legacy use, there is a broad-based growth narrative for legal cannabis. More geographies are moving from prohibition to controlling and taxing cannabinoid products. Consumers are turning to cannabis use in increasingly diverse parts of their lives - therapeutically, for relaxation, mood management and more, feeding an 18% value CAGR over 2023-2028.
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Cigarettes and Alternative Nicotine Products in Middle East and Africa
Tobacco industry in the Middle East and Africa is growing in both cigarettes and alternative tobacco products, with Egypt, Saudi Arabia and South Africa to offer the largest opportunity. Cigarettes are demonstrating moderate growth depending on smoking tradition in the country and import processes. E-vapour products and heated tobacco are growing fast from smaller base, and their future in the region depends on further regulations and innovative products yet to be offered by manufacturers.
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Cannabis in Japan
Currently, there are no sales of medical cannabis in Japan, although the illegal cannabis market continues to grow, along with legal CBD & other non-intoxicating cannabinoids. However, an amendment to Japan’s Cannabis Control Law was passed in December 2023, which will allow for the domestic use of medicines made from cannabis plants. It also allows for the cultivation of cannabis plants for the purpose of collecting raw materials for medicinal products, which was previously only permitted for t
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Cannabis in South Africa
The legal cannabis market in South Africa has continued to see strong growth on the back of the landmark judgement in 2018, which determined private use and consumption of cannabis as legal within private spaces. As an example, private spaces include the space within an individual’s home, but also an area which is restricted for the general public. Since 2018, South Africans have increasingly accepted cannabis as a legitimate product, thereby increasing its consumption rate. Additionally, South
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Cannabis in Switzerland
Switzerland further benefits from a population with a high disposable income despite the Swiss economy being set to grow at a significantly below-average rate throughout 2023. Inflation is expected to be 2.3 % in 2023. The dampening effects of declining energy prices are offset by persistent price pressures in other areas. Supported by the good situation in the labour market, private consumption should nevertheless rise moderately throughout the year. High prices continue to weigh on household b
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Cigarettes and Alternative Nicotine Products in Western Europe
Cigarette sales were in decline across Western Europe in 2023, but increased slightly at a regional level due to the strong growth in Turkey, where illicit trade was falling and the smoking population was growing. Sales of next-generation products continue to grow in Western Europe, with even an upcoming ban on disposable vapes in the UK, their biggest regional market, not expected to significantly impact this trend, with Italy remaining the leading market for heated tobacco products regionally.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in France
The smokeless tobacco, e-vapour products and heated tobacco category continued to expand in France at the end of the review period, reaching around EUR1.3 billion in 2023. The number of vapers in France also continued to increase, reaching around 2.7 million users. Apart from the health aspect, the motivation of vapers is above all economic because the price of a pack of cigarettes has exceeded EUR11, putting the budgets of smokers under considerable pressure. When it comes to the individual cat
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Cigarettes in Kenya
Cigarettes only managed sub-decimal growth in volume terms in Kenya in 2023, while value is better supported by price hikes. One key reason for the low volume performance is because the tobacco industry in Kenya faces significant challenges stemming from the influx of illicit cigarettes, particularly from neighbouring countries such as Uganda and Tanzania. Indeed, the porous borders of Western Kenya have become a major conduit for contraband, facilitated by the free movement of goods under the E
