Snacks in Morocco

June 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Morocco report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Morocco?
  • Which are the leading brands in Snacks in Morocco?
  • How are products distributed in Snacks in Morocco?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Morocco?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Snacks in Morocco

Snacks in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for snacks?
Table 1 Sales of Snacks by Category: Volume 2019-2024
Table 2 Sales of Snacks by Category: Value 2019-2024
Table 3 Sales of Snacks by Category: % Volume Growth 2019-2024
Table 4 Sales of Snacks by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Snacks: % Value 2020-2024
Table 6 LBN Brand Shares of Snacks: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Snacks by Format: % Value 2019-2024
Table 9 Forecast Sales of Snacks by Category: Volume 2024-2029
Table 10 Forecast Sales of Snacks by Category: Value 2024-2029
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2024-2029

DISCLAIMER

Summary 1 Research Sources

Chocolate Confectionery in Morocco

KEY DATA FINDINGS

Smaller pack sizes sustain volume sales in 2024
Variety and new flavours support growth in tablets, while seasonal chocolate benefits from perception as treats
Health and wellness trends inform development as chocolate with toys suffers
Volume sales to rise steadily
Competitive threats may hamper stronger growth
Skyrocketing cocoa prices to impact sales during forecast period amid rising health consciousness
Table 13 Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 14 Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024
Table 17 Sales of Chocolate Tablets by Type: % Value 2019-2024
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2020-2024
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2021-2024
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2019-2024
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2024-2029
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2024-2029
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2024-2029

Gum in Morocco

KEY DATA FINDINGS

Gum posts positive volume growth in Morocco in 2024
Chewing gum remains ahead of bubble gum
Mondelez maintains overall leadership
Gum to see further growth during forecast period
Sugar confectionery represents potential threat to gum
Price rises likely
Table 25 Sales of Gum by Category: Volume 2019-2024
Table 26 Sales of Gum by Category: Value 2019-2024
Table 27 Sales of Gum by Category: % Volume Growth 2019-2024
Table 28 Sales of Gum by Category: % Value Growth 2019-2024
Table 29 Sales of Gum by Flavour: Rankings 2019-2024
Table 30 NBO Company Shares of Gum: % Value 2020-2024
Table 31 LBN Brand Shares of Gum: % Value 2021-2024
Table 32 Distribution of Gum by Format: % Value 2019-2024
Table 33 Forecast Sales of Gum by Category: Volume 2024-2029
Table 34 Forecast Sales of Gum by Category: Value 2024-2029
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2024-2029
Table 36 Forecast Sales of Gum by Category: % Value Growth 2024-2029

Sugar Confectionery in Morocco

KEY DATA FINDINGS

Volume growth positive but set to slow for sugar confectionery
Mints home to most activity
Health and wellness trends pick up pace
Demand to be hampered by economic woes
Chocolate confectionery may lure consumers away from sugar confectionery
Health trends continue to inform development
Summary 2 Other Sugar Confectionery by Product Type: 2024
Table 37 Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 38 Sales of Sugar Confectionery by Category: Value 2019-2024
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2019-2024
Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2019-2024
Table 42 NBO Company Shares of Sugar Confectionery: % Value 2020-2024
Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2021-2024
Table 44 Distribution of Sugar Confectionery by Format: % Value 2019-2024
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2024-2029
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2024-2029
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2024-2029
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2024-2029

Ice Cream in Morocco

KEY DATA FINDINGS

Sales suffer from seasonality
Players invest in innovation
Mobigen stays ahead of the rest
Ice cream faces positive future
Certain segments set to remain niche despite broader trends
Major players prefer modern distribution channels
Table 49 Sales of Ice Cream by Category: Volume 2019-2024
Table 50 Sales of Ice Cream by Category: Value 2019-2024
Table 51 Sales of Ice Cream by Category: % Volume Growth 2019-2024
Table 52 Sales of Ice Cream by Category: % Value Growth 2019-2024
Table 53 Sales of Ice Cream by Leading Flavours: Rankings 2019-2024
Table 54 Sales of Impulse Ice Cream by Format: % Value 2019-2024
Table 55 NBO Company Shares of Ice Cream: % Value 2020-2024
Table 56 LBN Brand Shares of Ice Cream: % Value 2021-2024
Table 57 NBO Company Shares of Impulse Ice Cream: % Value 2020-2024
Table 58 LBN Brand Shares of Impulse Ice Cream: % Value 2021-2024
Table 59 NBO Company Shares of Take-home Ice Cream: % Value 2020-2024
Table 60 LBN Brand Shares of Take-home Ice Cream: % Value 2021-2024
Table 61 Distribution of Ice Cream by Format: % Value2019-2024
Table 62 Forecast Sales of Ice Cream by Category: Volume 2024-2029
Table 63 Forecast Sales of Ice Cream by Category: Value 2024-2029
Table 64 Forecast Sales of Ice Cream by Category: % Volume Growth 2024-2029
Table 65 Forecast Sales of Ice Cream by Category: % Value Growth 2024-2029

Savoury Snacks in Morocco

KEY DATA FINDINGS

Nuts, seeds and trail mixes rises fastest in 2024
Health-positioned products take up more shelf space
Jessy Diffusion and Leader Foods lead overall in 2024
Further growth forecast for savoury snacks in Morocco
Health trends offer potential for development
Puffed snacks to keep on rising
Table 66 Sales of Savoury Snacks by Category: Volume 2019-2024
Table 67 Sales of Savoury Snacks by Category: Value 2019-2024
Table 68 Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 69 Sales of Savoury Snacks by Category: % Value Growth 2019-2024
Table 70 NBO Company Shares of Savoury Snacks: % Value 2020-2024
Table 71 LBN Brand Shares of Savoury Snacks: % Value 2021-2024
Table 72 Distribution of Savoury Snacks by Format: % Value 2019-2024
Table 73 Forecast Sales of Savoury Snacks by Category: Volume 2024-2029
Table 74 Forecast Sales of Savoury Snacks by Category: Value 2024-2029
Table 75 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2024-2029
Table 76 Forecast Sales of Savoury Snacks by Category: % Value Growth 2024-2029

Sweet Biscuits, Snack Bars and Fruit Snacks in Morocco

KEY DATA FINDINGS

Current trends drive category progress
Health concerns remain key concern
Mondelez maintains lead in 2024
Further growth forecast
Wafers will benefit from greater dynamism
Chocolate poses possible threat
Table 77 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2019-2024
Table 78 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 79 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 80 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024
Table 81 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value2020-2024
Table 82 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value2021-2024
Table 83 NBO Company Shares of Sweet Biscuits: % Value2020-2024
Table 84 LBN Brand Shares of Sweet Biscuits: % Value2021-2024
Table 85 NBO Company Shares of Snack Bars: % Value2020-2024
Table 86 LBN Brand Shares of Snack Bars: % Value2021-2024
Table 87 NBO Company Shares of Fruit Snacks: % Value2020-2024
Table 88 LBN Brand Shares of Fruit Snacks: % Value2021-2024
Table 89 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value2019-2024
Table 90 Distribution of Sweet Biscuits by Format: % Value2019-2024
Table 91 Distribution of Snack Bars by Format: % Value2019-2024
Table 92 Distribution of Fruit Snacks by Format: % Value2019-2024
Table 93 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2024-2029
Table 94 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2024-2029
Table 95 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2024-2029
Table 96 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2024-2029
The following categories and subcategories are included:

Snacks

      • Chocolate Pouches and Bags
      • Boxed Assortments
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
      • Bubble Gum
      • Chewing Gum
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
        • Power Mints
        • Standard Mints
      • Pastilles, Gummies, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery
    • Frozen Yoghurt
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Plant-based Ice Cream
    • Unpackaged Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream
    • Nuts, Seeds and Trail Mixes
      • Potato Chips
      • Tortilla Chips
      • Puffed Snacks
      • Rice Snacks
      • Vegetable, Pulse and Bread Chips
    • Savoury Biscuits
    • Popcorn
    • Pretzels
    • Meat Snacks
    • Seafood Snacks
    • Other Savoury Snacks
      • Dried Fruit
      • Processed Fruit Snacks
      • Cereal Bars
      • Protein/Energy Bars
      • Fruit and Nut Bars
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Wafers
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This report originates from Passport, our Snacks research and analysis database.

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