Over 2024, retail volume sales of snacks in Tanzania are set to grow marginally faster than in 2023, supported by a fuller return to pre-COVID-19 lifestyles, population growth, urbanisation, a wider offer and distribution and unit price stabilisation. However, prices are significantly higher than in the early-to-mid-review period and affordability remains a key constraint on demand.
Snacks in Tanzania is affected by inflationary pressure. This has led to an increase in retail selling prices as manufacturers, wholesalers and retailers looked to ensure reasonable profit margins.
The number of meals consumed per day tends to vary according to income level. While middle- and high-income consumers will generally eat two or three meals per day, one meal per day (usually dinner) is more common for low-income consumers.
A wide range of staple foodstuffs are used to prepare a variety of traditional dishes. Many of these dishes are based on staples like corn, rice, plantain or starchy roots, with the latter varying from region to region.
The majority of local consumers rely on informal retailing channels like open markets and, to a much lesser extent, small local grocers for their packaged food purchases. In open markets, a wide variety of counterfeit and unofficial branded grocery and non-grocery products are sold.
Snacks is projected to see strong retail volume and value (constant 2024 prices) growth, and fast increases in foodservice volume terms over the forecast period. This positive performance is supported by ongoing population growth, which is predicted to stimulate demand amid increased urbanisation.
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Understand the latest market trends and future growth opportunities for the Snacks industry in Tanzania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Tanzania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Snacks
This report originates from Passport, our Snacks research and analysis database.
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