Since reopening its borders post-pandemic, Australia has shown constant growth in the number of inbound arrivals and their short-term stays within the country. Total arrivals for 2023 reached 7.
E-commerce is now the leading distribution channel for sunglasses in Australia, having gained further share from optical goods stores in 2024. Many local consumers head online for information on special sales, to find new brands or more competitive prices.
Australians face major exposure to UV rays when spending time outside of the home during the hotter months. The local government is focused on increasing awareness among the population regarding the consequences of exposure to UV rays on the skin and face, a trend that will continue to support demand for sunglasses.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See All of Our DefinitionsThis report originates from Passport, our Sunglasses research and analysis database.
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