Sales of sunglasses are expected to see moderate declines, with the category returning to its historic stagnation in the forecast period. In the first half of the forecast period, demand should partly benefit from improved economic conditions, Italy’s GDP is expected to grow by 1.
Although optical goods stores remain the most important distribution channel for sunglasses, retail e-commerce retains a double-digit value share in sunglasses. Online sales soared during the pandemic, doubling their penetration from 8% in 2019 to 16% in 2020, and many consumers have become familiar with the convenience, comfort and value of shopping through e-commerce.
Sustainability is expected to become an increasingly important topic in Italy, and also within eyewear, over the forecast period. Younger generations, including, Gen Z and Millennials, are particularly sensitive about sustainability issues and eyewear brands will need to take steps to improve their sustainability positioning in order to attract more of these younger consumers.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See All of Our DefinitionsThis report originates from Passport, our Sunglasses research and analysis database.
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