Sunglasses is projected to record solid growth in volume and current value sales over the forecast period. While the gradual easing of the cost-of-living crisis should support an uptick in demand in the short-to-medium term, the expansion of the category will continue to be primarily driven by rising health-consciousness among Romanians and their increasing tendency to perceive these products as fashion accessories.
With Romanians becoming increasingly proactive in their attitudes to ocular health, more technologically advanced products that provide greater protection from UV rays look set to continue gaining ground in sunglasses over the forecast period. This trend will be reinforced by marketing campaigns and public initiatives that seek to educate consumers about the specific ways in which the eyes and vision can be harmed by prolonged sun exposure.
As is the case with spectacles and contact lenses, e-commerce is expected to gain importance as a distribution channel for sunglasses in Romania over the forecast period. It will continue to profit from the fact that changes brought about by the pandemic have recently increased consumer appreciation for the convenience, wide range of choices and potential for bargains afforded by online shopping, while simultaneously compelling producers and store-based retailers to focus on improving their digital sales and marketing capabilities.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See All of Our DefinitionsThis report originates from Passport, our Sunglasses research and analysis database.
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