Concerns around health and wellness are expected to continue to drive consumption of unprocessed healthy foods in the forecast period, with a strong focus on consuming a wide variety of vegetables. The COVID-19 pandemic added weight to the already strong health and wellness trend in Italy, putting foods with immune boosting properties at the top of consumers’ shopping lists.
Within the foodservice channel, vegetable consumption is expected to fully recover to pre-pandemic levels by 2024. In recent years, books and recipes of vegetarian and cruelty free cooking have multiplied on the web and in bookshops, as have the number of restaurants, home delivery services and cooking courses focused on such cuisine.
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Understand the latest market trends and future growth opportunities for the Vegetables industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vegetables industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vegetables
This is the aggregation of cauliflowers/broccoli, maize, tomatoes, onions and other vegetables. Only include fresh uncooked and unprocessed vegetables (packaged and unpackaged) and unpackaged processed vegetables, eg. salted vegetables sold from open markets. All packaged/processed vegetable products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Vegetables research and analysis database.
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