Sustainability in the European Pet Food and Pet Care

Euromonitor International's pet care team recently spoke about authenticity and health positioning in pet food. Like these trends, sustainability is growing in the pet food and pet care market in Europe, and this trend is being amplified through packaging, ingredients and storytelling. One example of this is Czech company Pet Farm Family, which uses a dog named "Biscuit" to tell the story of their all natural, insect-based treats.