Eye care in Japan is a relatively mature category and therefore with the country’s population expected to continue declining this is likely to limit growth opportunities over the forecast period. On the positive side, the remaining COVID-19-related entry restrictions on visitors to Japan were completely lifted in April 2023, which has provided a further boost to the recovery in inbound tourists.
In February 2023, Rohto Pharmaceutical launched a cross-brand campaign targeting Generation Z consumers in collaboration with a dance and vocal performance unit called ATARASHIGAKKO!!. The campaign featured an original song with lyrics based on the brand name from Rohto's eye care, such as C-Cube and Lisse, as well as a campaign to collect the voices of Generation Z on social networking sites LINE and Instagram.
In Japan, Rohto Pharmaceutical offers both eye care products and eye health supplements under the Rohto V5 brand, but few other pharmaceutical companies are following in its footsteps. Even when companies have both OTC eye care products and eye health supplements in their portfolios they are often marketed under different brand names.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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