Moving forward, the worsening air pollution situation in Thailand is likely to present opportunities for new and innovative products in both allergy and standard eye care, with both domestic and imported brands likely to explore this area in a bid to gain a competitive edge over their peers. These new developments could come in the form of more advanced formulas, such as those with added vitamins, as Thai consumers place a greater emphasis on the functions and effectiveness of the products they choose.
Pharmacies are expected to continue as the major distribution channel for eye care over the forecast period. Thai consumers place great emphasis on seeking advice from pharmacists before purchasing such products, given the delicate nature of the eyes, with the former’s expertise helping them to make informed decisions about which treatments are suitable for their specific needs.
While the future looks positive for eye care, the category could still experience some barriers to stronger growth. For example, many consumers have begun to rely on dietary supplements, such as such as Blackmores Bilberry 2500, Vistra Bilberry Extract Plus Lutein Beta-Carotene and Chame’ Collagen Tripeptide Plus Berry Lutein, to maintain their eye health and this could potentially impede the growth of eye care products.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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