Latin America is one of the most diverse regions in the world. Strategies that work in Asia or Europe, for example, can’t simply be plugged and played into this unique region. Read this article for two consumer trends to watch in Latin America in 2024.
Rising geopolitical tensions and economic multipolarity are adding to trade restrictions, shifting the flows of global trade and investment, and hindering economic growth. Against the backdrop of this new global reality, over the long term, companies and countries will continue to follow a globalisation reset strategy, with economic diversification and supply chain security being the key priorities.
Embracing women’s wellness through dedicated solutions that cater to unique needs requires a holistic outlook factoring in an integrated physical, nutritional, emotional, and lifestyle spectrum. In Asia Pacific, emerging trends in women's health are also increasingly tailored to the region's unique consumer behaviours and demographic dynamics.
Despite the challenges faced since the pandemic, the Latin American fashion industry has proven to be resilient. By 2022, sales had surpassed 2019 levels, both in dollar and unit terms. The pandemic brought retail shifts to the regional industry benefiting retail e-commerce the most: this channel’s share jumped from 5% in 2019 to 14% in 2023. However, physical stores are still appealing to consumers in the region, forcing brands to carefully think their omnichannel strategies.
Nearly one third of brands launched in 2022 were discontinued by the end of 2023, revealed market research company Euromonitor International. The findings came from Euromonitor International's new artificial intelligence (AI) powered Passport Innovation platform, which monitors e-commerce data and tracks the product lifecycles of newly launched brands across markets and online retailers to inform decision-making on product innovation.
As Global Fashion Agenda’s Global Fashion Summit 2024 is about to take place in Copenhagen during 21-23 May, Euromonitor International looks at the EU Right to Repair and how, more generally, the regulation shaping up in Europe is increasingly trying to limit high-volume fast fashion models and pushing for added-value services such as repairs, rental and resale to drive circularity in fashion.
Many consumers strive to make sustainable choices in their purchases and daily habits. This puts increased pressure on brands to provide transparency and ethical products and services to their customers. In response, many companies have a proactive sustainability strategy in place.
There are structural government and industry shifts that continue to increase the prominence of cold wash, and there is a hard fact that will drive it beyond opposition. If every home on the planet used an automatic washing machine with the energy-inefficient hot wash behaviours of today, that would dramatically increase global household electricity use against an existing energy supply shortfall in developed and developing markets, and a looming CO2 emissions crisis.
Asia-Pacific has recorded the highest paperless payment transaction value in 2023 worth USD 29,063 billion and accounting for 52% of the global total, according to findings from Euromonitor International.