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Megatrends: Quantifying Wellness and Experience More in the Australian Beauty Market
Icey Huang
In Australia's beauty and personal care market, the Experience More and Wellness megatrends are shaping market dynamics. Consumers are now increasingly prioritising holistic wellbeing, driving demand for products that promote overall health and self-care. This convergence of wellness-focused products and experiential innovation is fostering a dynamic, growth-orientated market in Australia's beauty and personal care industry.
Understanding the Pursuit of Value Megatrend in the Australian Beauty Market
Icey Huang
Despite navigating through the post-pandemic landscape and grappling with persistent high inflation and economic challenges, the Australian beauty and personal care market remains resilient and vibrant. Key factors such as affordability, efficacy, holistic health and wellness, and purposeful purchasing continue to drive market development. This article examines how brands and retailers are responding to these trends.
Traveller Segmentation: The Expanding Role of Cultural Explorers in Shaping Global Tourism
Christy Tawii
The global travel industry is expected to experience unprecedented growth in 2024, with 1.5 billion international trips forecast to generate a record-breaking USD1.9 trillion in tourism spending. Yet travel dynamics have changed profoundly due to global events such as the pandemic, wellness and sustainability and rapid technological advances.
Sustainability Focus as a Cost-Saving Strategy for Australian Major Appliance Brands
Icey Huang
This blog delves into how sustainability has emerged as a pivotal opportunity for consumer appliance manufacturers to resonate with consumers amidst a cost-of-living crisis, emphasising energy efficiency, food waste solutions, and packaging recycling.
Shifting Nutritional Trends: Protein Products for Australia’s Ageing Population
Arshad Mawla
Australians are moving away from supplement nutrition drinks and meal replacement, and instead consuming a wider range of sports nutrition, especially sports protein powder and protein bars. Older consumers are the key demographic driver: whilst historically, older generations preferred meal replacement products, they are now consuming more protein-based options.
RTDs: The Spirit of Diversification
Anna Ward
The search for flexibility is a key theme running through company strategies in alcoholic drinks – more so now than ever. The nature of competition is gradually shifting, as maturity and changes in consumer behaviour prompt companies to diversify and seek opportunities outside their traditional areas of specialisation. The ready-to-drink (RTD) sector is a shared expansion focus.