The vitamins and nutritional supplements industry is highly fragmented and, therefore, very competitive. Success hinges on effectively targeting the appropriate consumer segment with the correct messaging.
Consumer payment preferences in Latin America have shifted significantly since 2019, with electronic transfers challenging cash and card usage. Real-time payments (RTPs), which enable instant electronic transfers from different bank accounts, have emerged, reducing fees and increasing accessibility to new digital payment methods for both consumers and merchants in the region.
The global travel industry is expected to experience unprecedented growth in 2024, with 1.5 billion international trips forecast to generate a record-breaking USD1.9 trillion in tourism spending. Yet travel dynamics have changed profoundly due to global events such as the pandemic, wellness and sustainability and rapid technological advances.
Products and brands heavily into wellness and biophilic design tend to grow faster than their sectors, with this trend booming in part due to how insane so much of our life away from home has become. Wellness drives investments in our homes against the backdrop of a negative growth industry, offering brands a premium position, and it is strongest as a trend in the parts of the world like South East Asia and Latin America where brands most want to win, but have also been struggling to expand.
After meteoric growth during the pandemic, the third-party delivery market continued to normalise in 2023, leading to the emergence of new business models. This article explores the evolving industry landscape by reviewing leading players' responses to the inflationary crisis, consumers' revived routines, government scrutiny, and intensified competition.
Latin America is one of the most diverse regions in the world. Strategies that work in Asia or Europe, for example, can’t simply be plugged and played into this unique region. Read this article for two consumer trends to watch in Latin America in 2024.