2024 is proving to be a good year for travel to, from and within Denmark, as post-pandemic recovery continues apace. Inflation is normalising following the outbreak of war in Ukraine and its initial impact on the economy.
Passenger numbers in Copenhagen are increasing in 2024, with it benefitting from being the busiest airport in the Nordic region. SAS sees a new ownership structure involving its departure from Star Alliance as it joins SkyTeam.
Hotels continues to benefit from the growth in capacity it saw during COVID-19, especially in Copenhagen, and from robust infrastructure. Upscale and mid-market hotels are the most important segments within hotels, within a highly fragmented competitive landscape.
As expected, online is persistently gaining share to the detriment of offline booking, though the latter remains popular with some consumers and will continue to hold on to some share. Within online booking, mobile is becoming increasingly important, largely thanks to the rapid rate at which smartphones are encroaching upon everyday life and its many aspects.
Denmark’s travel industry faces a bright future, supported by the country’s strong economy and robust marketing. Exchange rate fluctuations are the biggest potential threat to growth, but at present represent only the possibility of hiccups rather than obstacles.
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Understand the latest market trends and future growth opportunities for the Travel industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Travel industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Travel
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
See All of Our DefinitionsThis report originates from Passport, our Travel research and analysis database.
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