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Insights

The US is approaching a presidential election in November 2024. The outcome of the election will shape the country’s future fiscal, monetary and trade policies, which will in turn influence the growth trajectory of the world’s largest economy, while having spillover effects globally.

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Digital Dining: The FinTech Revolution in Global Foodservice Industry

Over 2018-2023, the consumer foodservice industry has grappled with the challenge of eroding profit margins and the need to improve the customer journey experience. Nevertheless, fintech presents transformational opportunities. It not only enhances customer journey satisfaction through payment digitalisation, but also accelerates digital transformation of operations.

Innovation in Pet Care: A Convergence of Functionality, Premiumisation, and Route to Consumers

From human-grade ingredients to novel formats and now functional benefits, innovation in pet care is becoming even more sophisticated. As the industry expands through new brands and categories, tracking new product development should be an important consideration for brand innovation strategy. With pet owners adopting a more “health first” approach, pet product innovation is increasingly going down the same route.

Global Food Demand: The Sources of Future Growth

What factors will change the global demand for food in the coming years? There are four which are key: population, macroeconomics, prices, and “soft drivers”. With a firm grasp on all four, understanding large shifts in the food industry becomes much easier.

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Fastest-Growing Cities in Asia Pacific Offer Strategic Business Opportunities

Global urbanisation is set to maintain momentum over the next decade, with cities in emerging Asia driving urban population and economic growth. A rapidly expanding middle class and rising consumer aspirations for improved lifestyles present lucrative opportunities for businesses to capitalise on. To thrive in these dynamic markets, companies must prioritise understanding shifting demands and tailor their products and services to effectively meet the needs of a diverse consumer base.

Consumer Microsegmenting for Success: South Korea Duty-Free's Post-Pandemic Loyalty Overhaul

Post-pandemic travellers have shifted their shopping behaviours and preferences, prompting duty-free retailers to rethink their consumer engagement strategies to foster recovery and growth. In response, South Korean duty-free operators have introduced new loyalty programmes tailored to specific consumer microsegments, offering more personalised benefits. To thrive, brands are moving away from a one-size-fits-all model in the design and management of their loyalty schemes.

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Unlocking Three Types of Consumers to Drive Brand Engagement

Segmenting your consumers is crucial for effectively targeting the right audience. Join our experts to learn how to connect with your customers more deeply or expand your audience. In this discussion, you’ll hear about three consumer types—Wellness Enthusiasts, Brand Champions and Connected Shoppers—and the factors influencing their purchasing decisions, so you can cater to their preferences.

Top Five Global Population Trends

Ageing, urbanisation and health concerns are significant factors shaping global population trends. As populations age, we witness a rise in “super-aged” countries where seniors represent a substantial segment of consumers with considerable purchasing power. Meanwhile, Generation Z, though not yet affluent, wield considerable influence through numbers and heightened focus on values. Additionally, climate change now becomes a critical concern for consumers centred on health and wellbeing.

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