Glass bottles is expected to continue to account for the highest packaging retail volumes in alcoholic drinks in Italy in the forecast period. However, this pack type is expected to continue to lose share, as metal beverage cans is expected to see steady growth throughout the forecast period, driven by increasing consumer demand for convenience, portability, and sustainability.
PET bottles is another pack type which is expected to increase its share of total packaging volumes in retail in Italy in the forecast period, particularly for lager and RTDs. This pack type is lightweight, shatterproof, and cost-effective, which is important for both manufacturers and consumers.
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Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Alcoholic Drinks Packaging industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.
See All of Our DefinitionsThis report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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