The 320ml pack size is expected to continue to lose popularity in total alcoholic drinks retail packaging in Malaysia, as consumer preference shifts towards larger or more specialised sizes that better cater to current consumption trends. With this pack size mainly available in beer in metal beverage cans, it is this category and pack type which will see the impact of this trend.
The 360ml pack size is poised to increase its share of total other spirits packaging retail volumes in Malaysia in the forecast period, as it strikes an ideal balance between convenience and affordability. This size is becoming particularly popular amongst middle-income consumers who seek a practical volume for casual social gatherings, without the financial commitment of purchasing a larger bottle.
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Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Alcoholic Drinks Packaging industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.
See All of Our DefinitionsThis report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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