The 375ml pack size was dominant in domestic lager packaging in retail in 2023, accounting for over 60% of total packaging volumes. However, this pack size is expected to see a decline in its packaging volumes and its share of overall packaging in Australia in the forecast period, driven by the shifting consumer preference towards larger pack sizes and multipack formats, which offer better value and convenience.
The 700ml pack size is set to maintain its dominance of spirits in Australia in terms of total packaging retail volumes, due to its widespread consumer acceptance and industry standardisation. This size has long been the norm for spirits packaging, especially in glass bottles, offering a balanced quantity that suits both affordability and everyday consumption.
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Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Alcoholic Drinks Packaging industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.
See All of Our DefinitionsThis report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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