The trend towards premiumisation is set to continue in alcoholic drinks in the forecast period, leading consumers to either choose high-end options, or focus on getting the best value. This is also expected to have an impact on packaging.
Despite the dominance of glass bottles for packaging wine, other pack types are expected to see stronger growth rates in the forecast period, and take share of total packaging retail volumes from glass bottles. For instance, bag in box is expected to maintain its growth trend, for the reasons previously discussed.
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Understand the latest market trends and future growth opportunities for the Alcoholic Drinks Packaging industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Alcoholic Drinks Packaging
This is the aggregation of beer, cider/perry, RTDs/high-strength premixes, spirits and wine.
See All of Our DefinitionsThis report originates from Passport, our Alcoholic Drinks Packaging research and analysis database.
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