The shifts in consumption patterns observed during the pandemic are poised to persist into the post-COVID-19 era, with the proportion of sales of bags and luggage via e-commerce anticipated to continue its upward trajectory as online penetration deepens. Innovations in online channels, such as the integration of live-streaming within interest-driven social media platforms such as Kuaishou and Douyin (the Chinese version of TikTok), are projected to further propel this growth.
With the further expansion of the fitness trend, Chinese consumers are embracing increasingly casual and functional attire. As complementary accessories, bags are evolving towards more casual and utilitarian designs, presenting an opportunity for sports brands to venture into new product categories.
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Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bags and Luggage research and analysis database.
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