An increasing number of bags and luggage retailers are aiming to expand their presence through standalone boutiques with this giving them greater control over the marketing and display of their products, as well as helping to raise their profile. For example, Pierre Cardin – which previously only sold its products through department stores like AEON and Parkson – has now opened its own flagship store which only offers Pierre Cardin products to customers, including its range of bags.
An increasing number of brands of luxury bags are engaging in pop-up experiences as they look to enhance the customer shopping experience and stand out from the competition, with these pop-ups usually accompanied by a café dining concept. For instance, Coach Airways was an eye-catching immersive pop-up experience at Malaysia’s Freeport A’Famosa Outlet which was built into a Boeing 747 airplane and which showcased the brand’s limited-edition travel collection as well as featuring Coach Café where customers could enjoy artisanal coffee and other beverages while shopping for items such as luggage.
Sales of luxury bags are expected to maintain their growth momentum in the forecast period with the appetite for luxury bags brands expected to remain high. This is likely to be backed by the entrance of more designer brands such as Delvaux, as well as the opening of more luxury shopping malls which should boost the reputation of Malaysia as a luxury shopping destination.
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Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bags and Luggage industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bags and Luggage research and analysis database.
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