More brands are reducing their reliance on authorised local distributors by marketing their products direct. This step towards forward vertical integration can enable them to reduce unnecessary supply chain costs and gain more control over their Thai business activities, including their brand image and marketing activities, especially as Thailand is becoming a higher value market for many international brands.
Over the forecast period, bags and luggage in Thailand is expected to see the expansion of premium experiential and multifunctional products. The expanding range of products, as well as continued marketing activities emphasising exclusivity and limited collections, will be a key driver of growth.
Even though dynamism has resumed in the offline channel since the end of the pandemic, development is likely to be seen in both offline and online channels in the forecast period, allowing consumers to resume their offline activities whilst also allowing them to enjoy the convenience of online shopping with digital lifestyles. New outlets are being opened to reach out to the target audience.
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Understand the latest market trends and future growth opportunities for the Bags and Luggage industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bags and Luggage industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bags and Luggage
Bags and Luggage includes bags and cases which serve common everyday purposes or specific functions during travel, sports, or formal occasions. However, all sports equipment bags (e.g. golf, tennis, and bowling), insulated food and beverage bags, and musical instrument cases are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bags and Luggage research and analysis database.
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