The fast-growing food and beverage industry in Kenya is set to play a pivotal role in propelling the growth of the cider/perry. Cider stands out as one of the more diverse and innovative drinks being demanded by consumers.
Consumers are craving exciting taste profiles, pushing producers to experiment with locally sourced fruits like mango, passionfruit, and pineapple. Kenyan Originals is among the brands at the forefront, offering unique tastes that meet consumers’ changing needs.
Kenyan Originals (KO), part of the African Originals brand, is addressing online claims of toxicity in its cider beverages. In 2023, consumers shared negative experiences on social media, prompting KO to initiate a thorough investigation.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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