Cider/perry is a popular local product type with an already large selection and the subject of frequent new product launches, special editions or line extensions. Thus, the demand for cider/perry, especially products produced by leading breweries and manufacturers, is set to remain constant, with interest growing with each new product launch.
Increasingly warmer and longer summers and the ongoing return to pre-COVID-19 behaviours with regards to socialising and spending time dining/drinking in on-trade establishments are predicted to contribute to positive on- and off-trade sales development in the forecast period. Many consumers appreciate the “light” and refreshing nature of cider/perry, considering it a potentially healthier alternative to spirits/mixes/regular RTDs or beer and wine.
In light of health and wellness and the desire of more people to consume less alcohol, non alcoholic cider/perry is expected to continue to gain traction over the forecast period. However, the market size is likely to still remain negligible, especially given the limited selection on offer.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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