Cider/perry is expected to grow well over the forecast period, spurred on by economy recovery and rising consumer interest in novel, non-traditional drinks. As it is generally higher priced than competing drinks, such as spirit-based RTDs and lager, demand will depend on growing incomes in Nigeria.
Sales of cider/perry are expected to remain more concentrated through off-trade channels, particularly in the modern trade, which has been the preferred distribution channel to reach middle/upper income consumers who are core consumers. Growing visibility in the retail trade will boost the appeal of cider brands as party drinks.
Cider/perry faces solid growth potential among women and young adults, partly due to the availability of lower (or no) alcohol content from some brands and sweeter flavours. Women who are not inclined to drink beer or spirits tend to find the sweet flavours and lower alcohol content of cider/perry more appealing.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!