Sales of dairy products and alternatives achieved only moderate growth in 2023. However, the market was affected by inflationary pressures, particularly in the prices of imported products such as milk formula, a category that is solely dependent on imports to meet local demand.
The fear of contagion from COVID-19 lost relevance among the majority of Salvadorans in 2023 as the number of cases decreased in relation to previous years, as did their severity. As a result, Salvadorans were eager to socialise again and return to their places of work and educational establishments, with working from home declining rapidly.
In 2023, the IMF projected moderate economic growth for El Salvador estimated at 1.7%, ranking among one of the countries with the lowest GDP growth in the Central American region.
In 2021 El Salvador became the first country in the world to officially adopt the use of bitcoin as legal tender. However, a significant proportion of the population continues to prefer the use of cash and avoid adopting digital currency in their daily transactions.
Connectivity is good in El Salvador with the World Economic Forum (WEF) ranking the country’s road network among the best in the region. However, the road infrastructure still presents limitations, especially in rural areas that have dirt roads and which are subject to flooding, especially during rainy seasons, which generally run from April to November.
From 2024 to the end of the forecast period, the dairy products and alternatives market is projected to see sustained if moderate growth in retail volume sales. Products such as milk, cheese and cream are already incorporated into the daily diets of most Salvadorans regardless of socioeconomic group, a habit that is not expected to change significantly in the coming years.
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Understand the latest market trends and future growth opportunities for the Dairy Products and Alternatives industry in El Salvador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Dairy Products and Alternatives
This report originates from Passport, our Dairy Products and Alternatives research and analysis database.
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